Electronics retailer Best Buy (BBY) -) has had a clear goal for at least the past two and a half years.
The company wants to fill a third of its corporate jobs with people of color. The company also wants to hire women to fill one third of its full-time, store-based positions as part of a diversity push the company is spending $44 million to accomplish.
DON'T MISS: Boycotters vow to make national retailer the 'next Bud Light'
It didn't take a screenshot from a "citizen journalist" to uncover this fiendish plot, as the company announced its intentions to make its managerial class more racially diverse back in December 2020.
But the anti-anti-discrimination groups on the platform formerly known as Twitter have just found out about the program, and they are spitting mad about it.
In their attempt to turn the backlash against Best Buy into the next "Bud Light controversy," they have forced Best Buy CEO Corie Barry to make her X account private.
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Barry did not say why her account is private, but the social media bullies took a victory lap anyway.
Looks like @BestBuy CEO @Corie_Barry doesn't appreciate our feedback.🤔
— Robert☠️ (@RobertMCle) August 9, 2023
BTW how come there are no men in the banner? 🧐#GoWokeGoBroke #boycottbestbuy pic.twitter.com/LDdR2g4chU
SHAME? Why did Best Buy CEO Corie Barry take her Twitter acount private? Was it because @OKeefeMedia exposed Best Buy’s management training program has excluded white people from applying with “candidates must meet the [racial] requirements” on the form? pic.twitter.com/ie5sBWccnH
— James O'Keefe (@JamesOKeefeIII) August 10, 2023
The "feedback" she didn't appreciate probably looked a lot like misogyny.
The same year that Best Buy announced its efforts to diversify its corporate structure, Facebook, Google, Starbucks, Microsoft, Adidas and Wells Fargo announced similar programs.
Workplace diversity training has been around since at least the 1960's following the introduction of equal employment laws and affirmative action. Before then, employers could deny minority applicants and face no legal recourse.
Thousands of large U.S businesses have diversity training and minority management training programs. So it might be a busy few months for the boycotters as they sift through all of the companies and products they need to abstain from in order to make sure minority management training programs are a relic of the past.
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