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Geekflare

Nitish Singh

Best Brand Protection Software to Safeguard Your Business

All brands need some sort of protection when it comes to the digital world, regardless of their size, industry, and market reach.

That’s why the global brand protection solutions market size is set to grow to $14.78 billion by 2034 from $6.79 billion in 2025 with a CAGR of 9.03%, according to Business Research Insights.

Brand protection software helps you achieve that, as it safeguards your brand against:

Intellectual property theft of your brand’s trademarks or copyrighted material.
Online threats such as hijacking a brand’s domain or accounts
Unauthorized distribution through different online channels

Protection software also helps in building brand loyalty and streamlining brand management.

In this review article, I’ll go through the best brand protection software as listed below.

1. Red Points – AI-powered counterfeit and privacy removal
2. ZeroFox – Best for comprehensive digital risk protection
3. Tracer – Monitor, take down and intelligence insights
4. Markmonitor – Domain security and brand-building tools
5. Doppel – AI-powered brand protection
6. BrandVerity – Best for monitoring trademark violations in paid search
7. BrandShield – Best for detecting and eliminating online threats
8. Bolster – Automated brand protection against digital threats
Show moreShow less

I will now cover each in detail by covering their benefits, pricing, and pros/cons.

1. Red Points

AI-powered counterfeit and privacy removal

Red Points is an AI counterfeit and privacy removal solution. It helps your business to stop counterfeits, eliminate fake social media and fake websites, and minimize piracy across multiple channels.

For example, it’ll stop piracy or the selling of counterfeits across marketplaces such as Amazon or Alibaba.

Under the hood, Red Point utilizes a proprietary AI model (trained for 10 years) that protects your brand 24/7 in real-time. It trains over 2.7 billion data points monthly.

Additionally, it comes with Red Points Copilot AI assistant that provides suggestions based on your brand’s unique patterns and market dynamics. Red Points uses computer vision and natural language processing to reverse image search and find copyright infringements.

Moreover, Red Points can be used by small to large enterprises thanks to its scalable enforcement and easy API integration.

I like Red Point’s brand protection with zero-cost litigation option via its revenue recovery program. However, no public pricing can make its pricing unclear. It can also make small businesses ask questions about its costs.

Red Points Features

Protect brand across multiple channels, including websites, marketplaces, and social media
Intuitive dashboard with eagle eye view
Monitors and blocks unauthorized sellers in gray markets
Stops fake sites, ads, and profiles from damaging your brand
Copilot with smart rules suggestion

Pros

Effective AI-driven automated protection
Easy to use with a friendly dashboard
Comprehensive global channel coverage
Zero-cost litigation option

Cons

Needs human intervention for complex cases
Pricing is not public

Red Points Pricing

Red Points pricing offers three plan types, including Starter, Professional, and Enterprise. To know pricing, you need to contact them with your requirement.

I suggest requesting a demo before making a purchase.

Red Points

2. ZeroFox

Best for comprehensive digital risk protection

ZeroFox is a comprehensive digital risk protection solution that protects your digital footprint across online platforms such as mobile apps, social accounts, and code repositories in real-time.

To ensure the best protection, ZeroFox uses AI to safeguard your business against impostors. Its machine learning and Optical Character Recognition (OCR), along with AI, is capable of analyzing millions of pieces of content with a click.

Furthermore, it does automated takedowns and responses, ensuring that you don’t have to jump in for every fake account, malicious content, or phishing domains.

I like ZeroFox’s hybrid approach, where they rely on human expertise to ensure complete protection. Their global team of expert threat analysts is capable of understanding the context and making judgments that the algorithm cannot take alone.

ZeroFox Features

Comprehensive real-time brand monitoring across major digital channels
A sophisticated AI model that automates takedowns
Offers account takeover and domain protection
Human analyst oversight ensures better control and prioritization
Offers reporting and insights with detailed activity

Pros

Hybrid approach using AI and human expertise
Automates takedown capabilities
Offers actionable alerts

Cons

Inefficient alert management
Cluttered experience due to multiple alerts
Not user-friendly

ZeroFox Pricing

ZeroFox doesn’t offer any public pricing. However, according to Vendr, the average contract value can range around $56K, while the final cost depends on the organization’s size and needs.

ZeroFox

3. Tracer

Monitor, take down and intelligence insights

Tracer is an advanced AI-powered brand protection platform. It ensures that your online presence is protected via an automated AI workflow using agents.

To achieve a high level of efficiency, Tracer analyzes data from multiple digital channels and provides top-notch business intelligence insights. It’s AI mimics human intelligence using technologies such as image recognition, machine vision, and advanced infringement correlation algorithms.

Tracer offers comprehensive channel coverage, including:

Online marketplaces
App stores
Social media
Domain (Web 2 and Web 3 domains)
Paid/search advertising
NFT/Web3 marketplaces

While its AI brand protection technology deters and removes infringements automatically, it does require human intervention for complex cases.

I like Tracer’s approach to scan and resolve infringement across different channels. Its Tracer graph technology can reveal complete brand abuse networks and highlight issues.

Tracer Features

Humans in the AI loop to ensure better accuracy, classification, and enforcement
Case file management that helps in lawsuits and investigations
AI ensures fast identification and enforcement
Advanced and highly accurate image recognition
Offers actionable intelligence and analytics

Pros

Comprehensive multi-channel brand protection
Uses advanced AI that mimics humans
Highly efficient in finding and enforcing

Cons

Not beginner-friendly
The user interface lacks flow

Tracer Pricing

Tracer follows a pay-per-result pricing model. Like other brand protection solutions, they don’t have a public price offering. To know, you need to contact their sales team.

Tracer

4. Markmonitor

Domain security and brand-building tools

Markmonitor is a popular brand protection solution trusted by top brands for domain management.

With industry-leading advanced security capabilities, Markmonitor ensures the best protection for your domains. Their 24/7 dedicated guidance makes them best-in-class advisors. That’s why I recommend them to businesses with multiple brands under their hood.

Under the domain protection, they offer:

Anti-counterfeiting
Anti-piracy
Anti-fraud/phishing
Compliance monitoring
Brand protection & enforcement
Domain recovery and strategic domain consulting

Once you sign up, they assign a dedicated portfolio advisor. Additionally, you can take advantage of its in-house experts for insights.

Markmonitor Features

Complete domain management solution and protection
Advanced domain security features, including 2FA, super locks, and registry locks
Secure registrations, gTLDs, ccTLDs, and new TLDs.
Proactively monitor domains for abuse, brand impersonation, phishing, and other threats.
Offers domain acquisition, recovery and consulting

Pros

Enterprise domain portfolio management
Comprehensive large-scale portfolio management
24/7 expert support

Cons

Not ideal for small or medium businesses
Onboarding is complex

Markmonitor Pricing

Markmonitor needs you to contact the sales team for pricing. The actual cost depends on your requirements.

Markmonitor

5. Doppel

AI-powered brand protection

Doppel is an AI-powered brand protection solution. With extensive digital landscape coverage, you can protect your brand identity and loyalty across different channels, including domains, URLs, paid advertisements, social media, dark web, crypto/NFTs, and applications.

Dopel is enterprise-ready and provides continued AI updates and learning, improving its chances of finding counterfeit issues.

Like other brand protection software, Doppel AI is real-time, offering rapid takedown against any form of counterfeiting. Its AI learns continuously to evolve threats.

To further improve efficiency, Doppel combines AI with human expertise for more precise takedowns and the ability to handle complex cases.

I recommend Doppel to brands that want fast detection and action across multiple domains. It integrates easily with digital platforms and provides a unified solution.

Doppel Features

Offers employee and brand abuse box for streamlined takedowns
Powerful real-time AI detection and takedowns
Protects executive/high-profile individuals 24/7 against doxxing, impersonation, and social engineering
Centralized threat dashboard with proper visualization
Seamless integration with security systems

Pros

AI-powered with expert human input
Offers ease of integration
Executive protection

Cons

No public pricing, also enterprise-centric pricing
Time-consuming and complex onboarding

Doppel Pricing

Doppel offers custom pricing for its clients. Their pricing is enterprise-focused and, hence, not ideal for small to medium-sized businesses. Contact their sales team for exact pricing.

Doppel

6. BrandVerity

Best for monitoring trademark violations in paid search

BrandVerity is a perfect solution for businesses that want to monitor trademark violations in paid search.

Its unique selling point is its ability to scan search engine results across various regions to detect harmful ads and compliance breaches.

Once found, the tool initiates the takedown action. If there are multiple breaches, it can also do a bulk takedown.

I also found its expert guidance, which helps in quickly setting up and implementing.

You can try BrandVerity at no cost with its free “always on” affiliate monitoring. However, to use it, you’ll need to provide information like your work email, website URL, and affiliate provider.

BrandVerity Features

Automates identifying and removing unauthorized ads
Monitors affiliate links and activities to protect against fraudulent affiliate practices
Offers bulk takedowns and ready-made outreach templates
Robust reporting and analytics capabilities for better insights into brand compliance
Ensure compliance check with built-in ad monitoring

Pros

Excellent ad protection
Unlimited user access
Seamless automation

Cons

Reports are less comprehensive
False alerts from time to time

BrandVerity Pricing

BrandVerity offers four different plans: Professional, Premium, and Enterprise for paid search monitoring. They also offer a web compliance plan. You need to contact their sales team for detailed pricing.

BrandVerity

7. BrandShield

Best for detecting and eliminating online threats

If your business needs fast detection and elimination of online threats, then BrainShield is a great pick.

It is an AI-powered brand protection solution that protects your business against brand abuse, trademark infringements, phishing attempts, and counterfeit activity.

BranShield proactively looks out for threats across various channels, including social media, marketplaces, paid ads, the dark web, and apps. It works 24/7 and in real-time.

I found it’s highly effective with its 98% success rate when it comes to dealing with counterfeit.

As for reports, BrandShield provides comprehensive investing and analytics to help you prioritize decisions on risks and action.

BrandShield Features

Domain protection against impersonation and typosquatting
Easy-to-use dashboard with real-time threats and reporting
24/7 continuous monitoring across social media, ads, and marketplace
Top-tier technology with image and text recognition.
Proper domain protection with swift remediation.

Pros

Comprehensive multichannel monitoring
High success rate at 98% takedown
Wide platform support for monitoring

Cons

The dashboard is not easy to learn
Some cases require manual review

BrandShield Pricing

BrandShield offers a custom quote model, which requires you to talk to sales. They’ll notify you of the exact cost depending on your business needs.

BrandShield

8. Bolster

Automated brand protection against digital threats

Bolster is an automated brand protection platform. It protects brands against impersonation, digital threats, and phishing attacks.

Under the hood, Bolster uses advanced technology to detect and take down threats. It works proactively and uses proper threat detection in real-time.

I found its search engine protection useful as it ensures that your brand doesn’t suffer from fraudulent and phishing sites.

Additionally, they offer actionable data, such as geographic data, to better protect against threats.

Bolster claims that they are 99.999% accurate and take only 100 milliseconds for a threat verdict.

Overall, Bolster is a great pick for organizations that want complete digital protection against major online platforms. It is fast and proactive and requires minimal human interference.

Bolster Features

AI-driven real-time detection for domains
Offers automated takedowns without any interference
Intuitive dashboard with 20+ data points
Tracks threats during its lifecycle for complete protection
Offers customizable reports

Pros

99.999% accuracy rate with close to zero false rates
Fast response time of 100 ms
Intuitive dashboard

Cons

No public pricing and mostly targets large organizations
New users may feel overwhelmed

Bolster Pricing

Bolster offers custom pricing and hence provides quotes based on business needs. For more info, contact their sales team.

Bolster

Other brand protection software worth checking

I found the following brand protection solution noteworthy:

Recorded Future: Recorded Future is a brand intelligence solution that helps improve customer trust and prevent financial loss by providing full visibility into brand threats.
Forta: Forta is an online brand protection solution that protects organizations’ data from online threats such as data leakage, social media scams, brand abuse, and account takeovers.
Corsearch: Corsearch is an industry-leading trademark and brand protection solution. It is powered by hybrid intelligence that can fight both online and offline counterfeits.
Netcraft: Netcraft is a threat intelligence and digital risk protection solution that offers end-to-end automation via advanced AI trained with over 23B datapoints each year.
Adthena: Adthena offers comprehensive brand coverage and protection across channels such as Google Ads. It identifies ad hijacking and trade infringements and takes them down to ensure brand safety.

Brand Protection Software Comparision

Below is a comparison table of the brand protection software on their key protection areas, takedown automation features, platform coverage, etc.

	Red Points	ZeroFox	Tracer	Markmonitor	Doppel	BrandVerity	BrandShield	Bolster
Key Protection Areas	Online ads & search abuse, social media, domain abuse, anti-counterfeiting	Anti-counterfeiting, social media, domain monitoring, impersonation	Anti-piracy, anti-counterfeiting, domain monitoring, NFT/web 3, social media	Domain security	Social media marketplace, advertisements,	Trademark violations	Social media, domain monitoring, anit-counterfeiting	Brand abuse, domain, app monitoring
Takedown Automation	100% for most, few require human intervention.	Hybrid approach with AI takedowns with human experts input	AI protection automates takedowns, but complex cases require human intervention.	Automated enforcement with some cases needing human intervention	Hybrid approach with AI and human expertise	Semi-automated, manual	Automated approach for most cases with hybrid	High level of automation with minimal human interference
Threat Intelligence	Real-time alerts, dark web monitoring	Real-time alerts, business intelligence, reporting and analytics	Real-time, multi-channel support, accurate image recognition	Pro-active scanning, Threat alters, analytics	Pro-active alerts, analytics, dark web	Compliance reports, analytics	Trademark infringements, brand abuse, phishing attempts, counterfeit activity	Dark web, real-time threat intelligence
Platform Coverage	Online marketplaces, websites & domains, mobile app stores, Ads, social media	Online marketplaces, websites & domains, mobile app stores, Ads, social media	App stores, online marketplaces, social media, domains, paid search advertisements, NFT/web 3	Domains, marketplaces, social media	Paid advertisements, social media, dark web, Crypto/NFTs	Paid search and search engines	Marketplace, websites, domains, social media	App stores, social media websites, marketplaces
AI Capabilities	✅	✅	✅	✅	✅	✅	✅	✅
	Red Points	ZeroFox	Tracer	Markmonitor	Doppel	BrandVerity	BrandShield	Bolster

Final Words

Protecting digital brands is paramount for businesses of all sizes, with the global brand protection solutions market projected to reach $14.78 billion by 2034.

While various solutions exist, the choice often depends on specific needs and scale. Small businesses can leverage Red Points, which offers scalable enforcement and an AI-powered solution for counterfeit and piracy removal across multiple channels. On the other hand, enterprises with extensive domain portfolios can greatly benefit from Markmonitor, given its industry-leading advanced security capabilities and 24/7 dedicated guidance for domain management.

A robust brand protection strategy, aided by the right tools, will help businesses safeguard intellectual property and combat online threats.

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