Black Friday, one of the biggest shopping day of the year has arrived, with deals set to continue right through the weekend to Cyber Monday.
Some savvy shoppers have already been making the most of early Black Friday deals, which kickstarted at the beginning of November at several major retailers, but today it is expected that Brits will spend over £2bn more online this year online as a result of store closures - as many make a start on that all important Christmas shopping.
So far there have been big savings from popular high street and online names, including ASOS, Boots, Currys, John Lewis and Amazon, with many opting to spread out their sales for longer this year compared to 2019.
Huge demand has seen website crashes from key retailers like Boots, who have had a surge in demand over the last 24 hours - but only time will tell if more sites will experience outages as more shoppers pile online. But experts are advising shoppers to do their research to ensure they really are getting the best value deals.

Commenting on Black Friday sales, Natalie Hitchins, Which? Head of home products and services, says: “Deals that look too good to be true often are, so don’t fall for time-limited offers and if you are looking for something in particular, do some research first. That way you’ll know a genuine bargain when you see one.”
Whether you are looking for fashion bargains, gifts for loved ones over the festive season or some high priced tech for your home - check out all the latest deals across all categories below in our huge roundup of the best deals available to shop today. Plus stay up to date with all the latest this Black Friday by following our live blog.
Best Black Friday Nintendo Switch deals
The Nintendo Switch consoles have been hot property in the Black Friday sale, with many retailers selling out of stock in record time. If you can still get one online here are some of the best discounts we have spotted.
Nintendo Switch Lite, Animal Crossing Digital Download and 3-month membership for Switch Online - £239.99 - Nintendo
NINTENDO Switch Lite, Animal Crossing: New Horizons & Minecraft Bundle - £239 (was £263.98 save £24.98) - Currys
Nintendo Switch FORTNITE Special Edition - £279.99 - - Currys
Nintendo Switch (Neon Red/Neon Blue)- £283.94 (was £304.38 save £20.44) - Amazon
Check out our full guide to all the best Nintendo Switch deals here.
Best Black Friday toy deals
Toys are a great pre-Christmas bargain to pick up in the sale and there have been some incredible savings on popular brands such as Disney, L.O.L Surprise and LEGO with items suitable for children of all ages - check out our highlights below.
- Marvel Avengers Bend and Flex Iron Patriot vs. Thanos - £15 (was £20 save £5) at Argos
- L.O.L Surprise! 4-in-1 Glamper - £74.99 (was £99.99 save £25) at Very
- Champion Rocking Horse - £88.95 (was £149 save £60.05) at Mamas & Papas
- VTech Touch & Learn Activity Desk Pink - £40.99 (was £49.99 save £9) at Smyths Toys
- PAW Patrol Dino Rescue Patroller - £44 (was £64.97 save £20.97) at Asda
- Disney Store Buzz Lightyear Interactive Talking Action Figure, £21 (was £30) - Disney
Check out more toy deals in our round up here.
Best Black Friday Smart Home deals
Whether you're wanting to upgrade your tablet, speakers or smart home accessories; there's plenty smart tech devices featured in the Black Friday discounting this year.
Amazon Smart Plug - £17.49 (was £24.99 save £7.50)
Ring Video Doorbell Pro Hardwired - £149 (was £229 save £80)
Ring Door View Cam - £79 (was £119 save £40)
Blink Mini Indoor Camera - £24.99 (was £34.99 save £10)
Ring Video Doorbell 3 - £119 (was £179 save £60)
Amazon eero Mesh Wi-Fi System - £149.40 (was £249 save £99.60)
Best Black Friday Amazon devices deals
Echo Show 8 - £59.99 (was £119.99 save £60)
- Fire TV Stick Lite - £19.99 (was £29.99 save £10)
- Fire TV Cube - £69.99 (was £109.99 save £40)
Amazon Fire HD 10 Tablet - £89.99 (was £149.99 save £60)
- Kindle Paperwhite Essentials Bundle - £162.97 (was £172.97 save £10)
- Kindle Oasis - £169.99 (was £229.99 save £60)
Best Black Friday TV deals

Black Friday sale season is one of the best times to upgrade your telly. Whether you're after a pricey 4K smart HD one or something on the budget end of the spectrum there are lots of incredible discounts currently available.
- HISENSE 55U7QFTUK Quantum Series 55-inch 4K UHD HDR Smart TV - £549 (was £899 save £350) at Amazon
- SONY BRAVIA KD55A85BU 55" Smart 4K Ultra HD HDR OLED TV - £1299 (was £1699 save £400) at Currys
- SAMSUNG UE65TU7020KXXU 65" Smart 4K Ultra HD HDR LED TV - £499 (was £699 save £200) at Currys
- Samsung UE43TU7020KXXU 43" Smart 4K UHD HDR LED Freeview TV - £299 (was £379 save £80) at Argos
- LG 49UN71006LB 49" Smart 4K Ultra HD TV - £399 (was £599 save £200) at AO
Check out more discounts in our best Black Friday TV deals round up.
Best Black Friday laptop and tablet deals
Laptops and tablets are huge bestsellers during the Black Friday period and with many top brands like Apple, Microsoft, Lenovo featured in the deals, savvy shoppers can pick up huge savings.
ASUS ZenBook Flip 13 UX363 13.3in - £799.99 (was £999.99) at Argos
Microsoft 12.3" Surface Pro 7 - £759 (was £899, save £140) at Currys
2020 Apple MacBook Air 13.3" - £1181 (was £1299) at John Lewis
Samsung Galaxy Tab S7 tablet - £549 (was £619, save £70) at AO
Fire HD 8 Kids Edition tablet - £89.99 (was £139.99, save £55)
Best Black Friday smartphone deals

Shoppers can shop deals on top brands like Apple, Samsung and Huawei in the Black Friday sale, making November is a great time to change your contract or buy a completely new phone outright.
iPhone 12, £40 per month and £0 upfront from Sky Mobile
Google Pixel 4A + 10GB Plan, £31 per month and £30 upfront (was £39 per month) on EE
Samsung Galaxy S20 5G + 10GB Plan, £37 per month and £70 upfront on EE
Huawei P30 Lite 128GB with 5GB of data =£14.99 per month - save £120, from Carphone Warehouse
Apple iPhone SE 128GB with 20GB of data =£25.99 per month and £9.99 upfront cost -
save £210, from Carphone Warehouse
Check out the more of the best Black Friday phone deals in our guide.
Best Black Friday Apple deals
The Black Friday sale is a great opportunity to invest in coveted Apple products for a fraction of the price. Several major retailers will be reducing the price of popular iPhones, watches and more over the course of the sales.
Apple Watch SE - £259 (was £269) from Amazon
MacBook Air (2020) 13 inch - £1,249 (was £1,399) from Very
AirPods Pro with Charging Case - £199 (was £219) from Currys
Apple iPad Pro 11-inch - £706 (was £769) from Amazon
- iPhone XR 64Gb - £498.99 (was £629) from Very
Best Black Friday iPhone 11 deals
If you're looking to upgrade your iPhone this year for Black Friday there are huge savings on iPhone 11 model, with hefty savings on both outright handsets and also pay monthly contracts. Check out the deals below.
- iPhone 11 Pro, £55 per month and £29 upfront from Vodafone
- iPhone 11, 64GB Purple - £579 (was £729 save £150) - Very
- iPhone 11 64GB, Unlimited data, texts and calls, £42 a month (£49 upfront cost) from Three Mobile
- iPhone 11 64GB on Vodafone, 60GB data, unlimited texts and call, £30 a month (£99 upfront cost) from Carphone Warehouse
Check out more iPhone 11 Black Friday deals in our guide.
Best Black Friday home appliance deals
Whether you need to upgrade your existing appliances or just want a new gadget to play with, Black Friday provides the perfect opportunity to pick up expensive appliances for less ahead of Christmas.
Tower T17021RG Manual Air Fryer - £34.99 (was £59.99) from Argos
Shark Cordless Vacuum Cleaner with Anti Hair Wrap - £199 (was £349.99) from Very
BEKO WTK104121W 10 kg 1400 Spin Washing Machine - £229 (was £329.99) from Currys
Miele WED125 Washing Machine - £649 (was £749) from John Lewis
Tassimo by Bosch Joy Pod Coffee Machine - £39.99 from Argos
Best Black Friday beauty deals
Black Friday isn't just about tech gadgets and home appliances. Nowadays big beauty brands and retailers are getting in on the act too, making it an ideal time to pick up Christmas gifts for loved ones.
Anastasia Beverly Hills Sugar Glow Kit - £21 (was £42) from Beauty Bay
NARS Contour Blush - £20.15 (was £32) from ASOS
The Complete Body Hero Collection - £59 (was £69) from Glossier
FOREO LUNA™ mini 2 - £69 (was £99) from Lookfantastic
Dyson Supersonic Gift Edition Hair Dryer & Travel Bag - £299 from Currys
Best Black Friday fashion deals
Fashion retailers are also getting involved in Black Friday with key discounts across popular categories. The sale is an ideal time to pick up an investment buy for less.
Missguided fans can get 35% off everything in the online fashion retailer's Black Friday promotion.
Amazon has active deals across their fashion categories, including up to 40% off knitwear and 25% off coats and jackets.
Debenhams has a 14 day Black Friday event, with up to 50% off site wide and up to 60% off outerwear.
Nike's Black Friday event features 25% off everything using a special discount code on site.
JD Sports Black Friday Preview event has 50% off of selected lines.
John Lewis has kicked off their Black Friday event early with up to 20% off Reiss, Jigsaw, Whistles and more.
Very Black Friday sale has site-wide deals, with up to 40% off fashion and accessories.
La Redoute's early sale has up to 40% off everything.
H&M's early Black Friday event is open and offering up to 50% off of selected lines.
Retailers already taking part in Black Friday 2020
Amazon - check out our best Amazon deals page for more info.
Argos - check out our best Argos deals page for more info.
Nike -
check out our best Nike deals page for more info.John Lewis - check out our best John Lewis deals page for more info.
Currys PC World - check out our best Currys deals page for more info.
ASOS - check out our ASOS Black Friday page for more info.
Boots - check out our best Boots deals page for more info.
AO - check out our best AO deals page for more info.
eBay - check out our best eBay deals page for more info.
Superdrug - check out our best Superdrug deals page for more info.
Carphone Warehouse - check out our best Carphone Warehouse deal page for more info.
Topshop - check out our Topshop Black Friday page for more info.
Lookfantastic - check out our Lookfantastic Black Friday page for more info.
O2 - check out our best O2 deals page for more info.
Missguided - check out our best Missguided deals page for more info.
Vodafone - check out our best Vodafone deals page for more info.
Wowcher - check out our best Wowcher deals page for more info.
Dyson - check out our best Dyson deals page for more info.
When is Black Friday 2020 and what to expect?
This year Black Friday falls on Friday 27 November, with millions of products slashed as many shoppers prepare for the festive season ahead.
Many sales are expected to run until Cyber Monday, which falls on 30 November this year.
Speaking about the expected surge in shoppers, Tom Church, Co-Founder of money-saving community LatestDeals.co.uk said: "We've seen a year-on-year surge of 302% of online shoppers via our Black Friday app, and I predict that we will see record online spending in the UK for Black Friday 2020.”
“However, deals will be worse for consumers. I am in conversation with online retailers throughout the year, and the general sentiment is that because online demand is so high, they will not have to discount as much to get sales. It’s more important than ever that consumers check the price history of products to make sure they’re getting a good price.”
“Physical stores with a smaller online presence are also less likely to discount as much because they need high-profit margins to offset lockdown losses.”
What is Black Friday?
Black Friday was originally an American tradition, dropping on the day after Thanksgiving each year, but quickly transferred to across the pond.
Now most major UK retailers offer massive discounts as part of the huge shopping event in an attempt to persuade you to spend your hard earned cash in the run-up to Christmas.
Over the last few years the UK event has become more of an online affair. In 2018 while UK high streets remained deserted, online tills were ringing in £2.4billion splurge.
With many shoppers stuck at home due to lockdowns across the country, this trend is set to continue for 2020. One thing is for certain, the chaotic in store scenes witnessed across America during the sales will not be around this year - and could possibly be gone for good.
Why is it called Black Friday?
Nobody's entirely sure, but most suggestions relate back to how businesses and retailers detail their finances.
Many shops see the biggest profits of the year on Black Friday and businesses will detail their gains in black ink (and losses in red ink), hence the name.