If there’s one retailer you can rely on to make Black Friday feel more like a considered investment than a chaotic stampede, it’s John Lewis.
The heritage department store has officially entered the Black Friday chat, and true to form, it’s doing so with style, substance and serious savings.
Whether you’re upgrading your kitchen kit (finally saying yes to that Sage espresso machine), refreshing your bedroom for winter, or stocking up on beauty icons and tech treats ahead of the festive season, John Lewis has rolled out a selection of early deals that are hard to ignore.
We’re talking actual price drops on premium brands. Think Le Creuset, Dyson, and Emma Sleep – rather than leftover end-of-line stock. And as always, it comes with the peace of mind that John Lewis is known for: price-matching, extended returns, and solid warranties.
The beauty of shopping early? Less panic, more planning. Plus, you can spread out your spending without sacrificing the best buys. We’ve sifted through the standout deals so far (no dud air fryers here), and pulled together everything you need to know about Black Friday 2025, below.
When is Black Friday 2025?
Black Friday lands on November 28 this year, but in reality, the savings game starts well before then. Retailers like John Lewis are already offering early discounts, so there's no need to wait for the official date to shop smart.
When does Black Friday end?
The sales typically continue through to Cyber Monday, on December 1, but some deals will sell out long before then. John Lewis often extends offers into the following week, but the best items rarely hang around.
Why is it called Black Friday?
Originally a US term, it was used to describe the post-Thanksgiving shopping surge. Retailers would move from being "in the red" (loss-making) to "in the black" (profitable). It’s since become a global event - and a marker for the start of serious Christmas shopping.
What Black Friday discounts can I expect?
Expect hefty reductions on everything from luxury bedding and high-end cookware to TVs, laptops and skincare sets. John Lewis is known for quality over quantity, so while the sales aren’t chaotic, the value is excellent.
Why you can trust Standard Shopping’s Black Friday coverage
We take our shopping seriously. Our editors independently review and select products based on quality, usefulness and real-life value — no affiliate gimmicks, just genuinely good finds. Think of us as your eagle-eyed, deal-savvy friend with a knack for finding the best stuff first.
Are there early deals ahead of the main sale?
Yes! And increasingly, the early deals are just as strong as those on the day. John Lewis has already launched a wave of Black Friday-worthy discounts across big-name brands in home, tech, beauty and more.
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Le Creuset Provencale Cast Iron Casserole, 26cm
The Queen of casseroles. This iconic Le Creuset piece is built for life, and now a rare 40 per cent off. Ideal for everything from slow-cooked stews to baking bread, it’s the kitchen upgrade you’ll use forever. Choose from timeless shades and thank yourself later.
Was: £285
Buy now £171.00, John Lewis
John Lewis X Collagerie Botany Duvet Cover Set, Rosa (King)
A limited-edition collaboration and a £70 saving? Yes please. This king-size set offers soft cotton comfort with playful print design - sophisticated enough for grown-up rooms, stylish enough for a Pinterest board. At £30, it’s a serious bedding steal.
Was: £100
Buy now £30.00, John Lewis
De'Longhi ECAM290.83.TB Magnifica Evo Automatic Bean to Cup Coffee Machine, Titanium Black
Turn your kitchen into your favourite café with this sleek bean-to-cup machine. Customise your coffee just how you like it — barista‑quality espresso, cappuccino or flat white at the touch of a button. Nearly £200 off? A true morning win.
Was: £597
Buy now £399.00, John Lewis
Denby White Speckle Stoneware Coupe Dinnerware Set, 12 Piece, White
Elevate every meal, whether it’s pesto pasta or Sunday roast, with this handcrafted Denby set. Made in Derbyshire, built to last, and stylish enough for dinner parties. Understated speckled glaze adds charm without fuss.
Was: £244
Buy now £170.80, John Lewis
Nere Bondi 4-Wheel Spinner 66cm Expandable Medium Suitcase, 85/96L, Panna Cotta
Sleek and surprisingly roomy, this spinner suitcase is perfect for a stylish getaway. Lightweight yet hardwearing, with an expandable interior for those inevitable airport purchases. The panna cotta shade will help you feel fresh for those early morning starts.
Was: £129
Buy now £96.75, John Lewis
Samsung Galaxy Watch8, Bluetooth, Galaxy AI, Aluminium with Silicone Strap
Buily with Galaxy AI, this latest-gen smartwatch from Samsung does it all: health tracking, workout support, notifications and more, straight from your wrist. A modest saving on a newly-launched must-have, and perfect timing for early gift buying.
Was: £319
Buy now £294.00, John Lewis
