The Amazon Prime Day sale is nearly over, but you still have time to find the best deals on Apple tech, from the iPad and Apple Watch to the iPhone 16 and AirPods Pro.
As The Independent’s senior tech critic, I’ve been bringing you the best Apple deals throughout Amazon’s four-day sale – the retail giant’s biggest shopping event of the year. There are thousands of deals to browse, not just on AirPods and MacBooks but everything in between, including beauty products, kitchen essentials, mattresses and more.
I’ve been covering Amazon Prime Day for close to a decade, so you can trust that I’ll only flag the best bargains of the bunch. So far, standout deals I’ve seen include 22 per cent off the AirPods Pro 2 (Was £229, now £179, Amazon.co.uk) and 14 per cent off iPad 11th-generation (Was £329, now £284, Amazon.co.uk).
I’m scouring Amazon for the top Apple deals throughout the day and updating this page as soon as I spot a discount, so you can find the deals that are actually worth your time (and money).
Follow live: The latest Amazon Prime Day 2025 deals as they drop
Why you can trust IndyBest to find the best Apple deals in the Amazon Prime Day sale
As The Independent’s senior tech critic, I specialise in all things tech, with a focus on Apple products. Whether I’m reviewing the latest AirPods or predicting the specs of the next iPhone, I’ve been tracking Apple prices for years. This allows me to spot the best deals from a mile away. If you’re after AirPods at their lowest-ever price, you can count on me to be the first to report on the discount.
The best Apple deals in the Amazon Prime Day 2025 sale are:
- Apple AirPods Pro 2: Was £229, now £179, Amazon.co.uk
- MacBook Air M4 (2025): Was £999, now £849, Amazon.co.uk
- Apple iPad 11th-generation: Was £329, now £284, Amazon.co.uk
- Apple iPhone 16e 256GB: Was £699, now £594, Amazon.co.uk
- Apple Watch Ultra 2: Was £799, now £659, Amazon.co.uk
- Apple AirPods 4 with active noise cancellation: Was £179, now £149, Amazon.co.uk
Apple AirPods Pro 2: Was £229, now £179, Amazon.co.uk
Reduced to their all-time low price, I’d recommend snapping these up while you can. Praised by tech critic David Phelan, they boast better audio and better active noise cancellation than the AirPods 4. David’s review found that they feature some really neat adaptive audio features that react to your environment in real time. I know all that first-hand, too; these are actually the earbuds I wear every day, and I love that they’re being updated with new features all the time.
Apple iPad 11th-generation: Was £329, now £284, Amazon.co.uk
Launched in March, the all-new 11th-generation iPad has dropped to its lowest-ever price this Prime Day. Replacing the 10th-gen model, it boasts a faster A16 Bionic chip, USB-C charging, and double the storage, with 128GB as standard. It still features the same bright 10.9in Liquid Retina display, making it the best-value iPad in Apple’s line-up right now and a steal at this price.
Apple Watch series 10: Was £529, now £425, Amazon.co.uk
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When tech critic David Phelan reviewed the best Apple watches earlier this month, this model came out on top with five stars. He named the watch model as being the “classiest, sleekest manifestation” yet, and was particularly impressed by the great features, like sleep tracking, a heart rate monitor, and other health and fitness additions. The 46mm version is currently reduced by more than £100.
MacBook Air M4 (2025): Was £999, now £849, Amazon.co.uk
If you’re looking to upgrade your laptop this Prime Day, you’ll be pleased to hear that Apple’s latest and greatest MacBook Air has been slashed by £150, bringing it down to an all-time low price. In his rave review, tech critic David Phelan found the laptop “Preposterously slim, sharply designed and appealingly light, with battery life that goes on and on”. He also loved the faster processor and improved webcam. It’s really simple; according to David, “this is Apple’s best MacBook Air yet.”
Apple AirPods 4 with active noise cancellation: Was £179, now £149, Amazon.co.uk
I’ve also spotted a discount on the AirPods 4 – Apple’s latest wireless in-ear headphones. Right now, they’re at their lowest ever price on Amazon and you won’t find them this cheap anywhere else. In his review, tech critic, David Phelan, found that the music quality of these headphones was “exemplary”. While the noise cancellation doesn’t quite match that of the AirPods pro 2, “it certainly quells background noise effectively”. This best-ever deal will save you £30.
Apple Watch Ultra 2: Was £799, now £659, Amazon.co.uk
The latest Apple Watch Ultra 2 has been slashed by a huge £140 for Prime Day. In his review, tech critic David Phelan called it “a big chunky wearable that’s perfect for extreme sport enthusiasts,” as it has a two-day battery life that’s perfect for hiking. It boasts a bright 3000-nit display, a sleep apnoea-detection feature to track breathing irregularities over time, and an upgraded S9 processor, making it faster and last longer than other watches. You also get a neat double-tap gesture feature for one-handed control.
Apple iPhone 16e 256GB: Was £699, now £594, Amazon.co.uk
The 128GB version of the iPhone 16e has now sold out at Amazon, but there’s still a £105 saving to be had on the 256GB model. Apple’s all-new budget phone is better than the iPhone SE in every way, said tech critic David Phelan in his review. “It's not an upgraded iPhone SE, but an awful lot more, from more storage to a bigger display.”
Apple iPhone 16: Was £799, now £699, Amazon.co.uk
Looking to save big on the iPhone 16 this Prime Day? The 128GB model has already dipped below £700 thanks to a 13 per cent discount, with similar savings to be found on the larger storage options. In his review of the iPhone 16, tech critic David Phelan praised the smartphone’s “extremely useful camera control, the funky audio options and faster wireless charging.” He added, “feature after feature that you might have expected to be Pro-only is on the iPhone 16,” making it an excellent option if you’d been saving up for one of the pricier models.
Apple AirTag, 4-pack: Was £119, now £84, Amazon.co.uk
This is the lowest price I’ve seen on a pack of four AirTags since Black Friday last year. If you’re like me and constantly losing things, these are a game-changer. In my review, I raved about how you can track your stuff with precise turn-by-turn directions in an augmented-reality environment inside the Find My app. These AirTags are a lifesaver if you ever misplace your wallet or your keys.
Apple pencil pro: Was £129, now £109, Amazon.co.uk
Amazon is offering a rare £20 off the Apple pencil pro, which is the brand’s top-of-the-line stylus for the latest iPads. Its squeeze gestures, haptic feedback and double‑tap shortcuts make it ideal for creatives, students, or anyone serious about sketching or note-taking. It's a small discount, but the pencil pro almost never goes on sale, so if you’ve been looking to buy one, now's the time.
Apple Mac mini: Was £599, now £499, Amazon.co.uk
If you want to upgrade your desktop set-up, there’s a small reduction on the Mac mini desktop computer. It has Apple’s latest M4 chip, and its mini dimensions mean that it’ll slot perfectly into a small home office. It’s a modest price drop of 17 per cent, so we’ll let you know if there are further reductions.
Apple iPhone 16 Pro 128 GB: Was £999, now £899, Amazon.co.uk
I’ve spotted a 10 per cent discount on the latest iPhone, the iPhone 16 Pro. This isn't the cheapest it’s been, with the price recently falling as low as £829. However, this is still an excellent deal that saves and saves you £100. In his review, The Independent’s technology editor, Andrew Griffin, said it was “snappy and fast”, and praised its professional features and photo and video improvements. Best of all, it isn't limited to Prime members – anyone can take advantage of this deal.
Apple Magic Mouse: Was £79, now £59, Amazon.co.uk
A must-have accessory for any Mac or MacBook owner, the Magic Mouse makes working and browsing seamless thanks to its multi-touch surface and optimised foot design. It’s also wireless and rechargeable, so you can throw it in your bag for on-the-go. You can grab it in the Amazon Prime sale for £20 off.
Apple Magic Keyboard: Was £99, now £75, Amazon.co.uk
There’s £24 off Apple’s magic keyboard in this year’s Prime sale. Its sleek, wireless design offers a comfortable typing experience and the internal battery is said to last around a month between charges. It also includes a USB-C port and a woven USB-C charging cable for quick pairing and power.
Apple AirPods 4 wireless earbuds: Was £129, now £113, Amazon.co.uk
If you’re looking to invest in a pair of AirPods at a more affordable price, Amazon is currently offering the entry-level model (without noise cancellation) with a 12 per cent discount. That’s £36 cheaper than the upgraded version (also featured in our roundup), yet you still get up to five hours of listening time, a water-resistant design, voice isolation and a charging case that holds up to 30 hours of power.
Apple magic keyboard folio for iPad: Was £249, now £197, Amazon.co.uk
If you own an iPad 10th gen and need a laptop, but can't stretch to a brand new Macbook, this keyboard represents a more cost-effective middle ground. It transforms your tablet into a laptop of sorts, allowing you to type and use the trackpad while also serving as a protective case when you’re on the go. This Prime Day price of £197 matches the lowest price we've seen on Amazon.
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