Amazon Prime Day is finally here, and if you've had your eyes on some new tech, been lusting after some new beauty treats or need some essentials for the house, it's a great chance to pick up some huge deals.
There are a few types of deals you can snap up today. While 'Deals of the Day' are reduced for the whole sale period, limited 'Lightning Deals' may only last for a couple of hours.
But if you want to take part in today's sale event there's one catch, you'll need to be an Amazon Prime member.
If you've never tried Prime you sign up for an Amazon Prime membership here using the 30-day free trial offer. Amazon has also slashed the price of annual Prime membership to £59 until the end of the sale event, so there's no better time to sign up.
In addition to the rolling deals on brand new stock available, Amazon has also slashed an extra 20% off warehouse deals. This means any Amazon Prime shoppers can automatically pick up the additional discounts on used and open boxed products.
To make sure you don't miss out on all the great deals, we've listed our top picks for tech and electricals, fashion and beauty, food and alcohol and more below.
Check out the full range of Prime Day deals here.
Best Amazon Prime Day tech and electrical deals
Lusting after that new telly, or a new set of speakers? Save your precious pennies and check out the best of these tech deals.
- Apple iPhone XR (64GB) WAS £749.00 NOW £636.65 SAVE 15%
- Nokia 5.1 Plus 5.8-Inch Android 9 Pie UK Sim-Free Smartphone with 3GB RAM and 32GB Storage (Single Sim) - Black WAS £129.95 NOW £89.99 SAVE 31%
- Garmin vivoactive 3 Music - GPS Smartwatch with Music Storage and Playback - Black WAS £198.50 NOW £149.99 SAVE 24%
- Bose SoundLink Around-Ear Wireless Headphones II - Black WAS £160.00 NOW £129.95 SAVE 19%
- Beats Solo3 Wireless On-Ear Headphones - Matte Black WAS £209.95 NOW £139.99 SAVE 33%
- Philips Sonicare DiamondClean Electric Toothbrush, 2019 Edition, Black (UK 2-pin Bathroom Plug with USB Travel Charger) WAS £196.42 NOW £104.99 SAVE 47%
- Microsoft Office 365 Home | up to 6 users | 1 year | PC/Mac | box WAS £73.10 NOW £47.99 SAVE 34%
- LG 49UM7100PLB 49-Inch UHD 4K HDR Smart LED TV with Freeview Play - Ceramic Black colour (2019 Model) [Energy Class A] WAS £549.99 NOW £449.00 SAVE 18%
- Hive Active Heating and Hot Water Thermostat with Professional Installation - Works with Amazon Alexa WAS £229.00 NOW £129.99 SAVE 43%
- SONOS PLAY:1 Smart Wireless Speaker, Black WAS £149.00 SAVE £124.00 SAVE 17%
- Simba Hybrid Mattress, UK Double 135 x 190 cm WAS £649.00 NOW £421.85 SAVE 35%
- De'Longhi Magnifica ESAM 4200.S Bean to Cup, Silver WAS £299.99 NOW £224.99 SAVE 25%
- Bang & Olufsen Beoplay A1 Portable Bluetooth Speaker with Microphone – Natural WAS £169.00 NOW £134.99 SAVE 20%
See more of the best Amazon Prime Day tech and electricals deals here.
Best Amazon Prime Day fashion and beauty deals
Beauty fans will be over the moon as Prime customers can pick up a number of bargains on beauty tools - perfect for that new summer look.
- Vans Men Atwood Canvas Low-Top Sneakers, Black WAS £42.99 NOW £30.09 SAVE 30%
- Bio-Oil Specialist Skincare Oil - 200 ml WAS £12.60 NOW £9.64 SAVE 25%
- L'Oréal Paris Infallible Pro Glow Longwear Foundation WAS £11.99 NOW £7.99 SAVE 33%
- Tommy Hilfiger Men's 3p Trunk Boxer Shorts, (Black/Grey Heather/White), Medium (Pack of 3) WAS £18.32 NOW £12.82 SAVE 30%
- Ghost Women's Deep Night EDT, 75 ml WAS £29.00 NOW £21.99 SAVE 24%
- Elizabeth Arden Grand Entrance Mascara 8.5ml, Black WAS £21.99 NOW £15.47 SAVE 30%
- Sloggi Women's Basic Long Brief, White WAS £15.00 NOW £10.50 SAVE 30%
- Kickers Unisex Kids Kick Hi Core Junior Boots, Black WAS £35.00 NOW £23.93 SAVE 32%
- Calvin Klein Low Rise Trunk 3pk, Men's No Y-front Sports Underwear, White/Red/Navy, WAS £26.57 NOW £18.54 SAVE 30%
- Puma Women Basket Heart Patent Low-Top Sneakers, WAS £25.19 NOW £19.86 SAVE 21%
- New Look Women's Skinny Jeans WAS £12.99 NOW £9.09 SAVE 30%
Levi's 501 Original Fit Men's Jeans, Blue (Onewash 0101) WAS £49.99 NOW £34.99 SAVE 30%
Elemis Pro-Collagen Cleansing Balm, Super Cleansing Treatment Balm, 105 g WAS £43.00 NOW £30.10 SAVE 30%
See more of the best Amazon Prime Day fashion and beauty deals here.
Best Amazon Prime Day food and alcohol deals
Prime's more than just cheap tech! Why not pick up some booze for your next barbecue without breaking the bank.
- Wild Turkey Rare Breed Bourbon Whiskey, 70 cl WAS £49.99 NOW £34.99 SAVE 30%
- Tanqueray No. Ten Gin, 70 cl WAS £27.00 NOW £20.00 SAVE 26%
- Chase Rhubarb and Bramley Apple Gin 70 cl WAS £37.99 NOW £28.99 SAVE 24%
- Tassimo Costa Americano Coffee Big Pack, Pack of 5 WAS £30.00 NOW £24.99 SAVE 17%
- L'OR Espresso Coffee Forza Intensity 9 - Nespresso®* Compatible Aluminium Coffee Capsules - 10 Packs of 10 Capsules (100 Drinks) WAS £28.19 NOW £17.49 SAVE 38%
- BULK POWDERS Pure Whey Protein Powder Shake, Chocolate Peanut, 1 kg WAS £18.99 NOW £11.99 SAVE 37%
- Rose d'Argent Strawberry Gin, 70 cl WAS £19.99 NOW £14.99 SAVE 25%
- Hotel Chocolat- The Goody Bag WAS £18.00 NOW £14.99 SAVE 17%
- The Dalmore 12 Year Old Single Malt Whisky, 70cl Gift Pack WAS £50 NOW £35.99 SAVE 28%
- Ceder's Wild Non-Alcoholic Spirit, 50 cl WAS £19.00 NOW £15.99 SAVE 16%
- 15% off Hotel Chocolat
- Mare Gin, 70 cl WAS £34.69 NOW £30.25 SAVE 13%
See more of the best Amazon Prime Day food and alcohol deals here.
Weirdest Amazon Prime Day deals
What's Prime Day without a couple of odd deals? Here's some of the weirdest and wackiest.
- Leitz 51140184 Adjustable Hole Punch, up to 6 Hole punching, 30 Sheets, Metal, AKTO, 51140084 - Silver WAS £10.20 NOW £881 SAVE 14%
- L.O.L. Surprise! Under Wraps Doll- Series Eye Spy 2A WAS £14.99 NOW £9.99 SAVE 33%
- Sharpie Fine Permanent Marker 80's glam, Assorted Colours, Pack of 24 WAS £15.99 NOW £8.81 SAVE 45%
- Kleenex Balsam Facial Tissues, Pack of 12 Tissue Boxes (Protective Balm for Cold and Flu Symptoms) WAS £14.89 NOW £13.99 SAVE 6%
- Lay-Z-Spa Hot Tub, Siena Airjet Inflatable Spa, 1-2 Person WAS £521.86 NOW £429.99 SAVE 18%
- Vector Robot by Anki - Your Voice Controlled, AI Robotic Companion, With Amazon Alexa Built-In WAS £149.95 NOW £99.99 SAVE 33%
- Air Wick ViPoo Pre-Poo Toilet Spray Air Freshener Gift Pack, Lemon Idol & Fruity Pin Up Scents - 2 Bottles x 55ml (110ml) WAS £16.00 NOW £7.99 SAVE 50%
Best Parenting Amazon Prime Day deals
New parents are in luck as Amazon Prime has a number of deals that will help new and expecting parents.
aden + anais Silky Soft Swaddles, Metallic Skylight Birch, Pack of 3 WAS £42.00 NOW £29.40
- Maxi-Cosi Pearl Toddler Car Seat Group 1, ISOFIX Car Seat, Compact, , 9 Months - 4 Years, 9-18 kg, Nomad Black WAS £130.00 NOW £102.00 SAVE 22%
- Hauck Alpha+ Wooden Height Adjustable Highchair with 5 Point Harness - Grey WAS £64.95 NOW £45.46 SAVE 30%
- Fisher-Price Princess Mommy Stroll-Along Musical Walker, Baby Walker with Activities, Music and Sounds, Toy for 1 Year Old WAS £29.99 NOW £23.99 SAVE 20%
- BABYBJÖRN Bouncer Balance Soft (Silver/White, Mesh) WAS £109.99 NOW £89.96 SAVE 18%
Maxi-Cosi Easyfix Car Seat Base, ISOFIX or Belted Installation for CabrioFix, 0-12 m, 0-13 kg WAS £95.00 NOW £73.49 SAVE 23%
aden by aden + anais issie security blanket, 100% cotton muslin, 2 pack, doll WAS £10.99 NOW £7.26 SAVE 34%
How do I take part?
Taking part in Amazon Prime Day is easy, all you have to do is sign up to be a member of Amazon Prime.
A Prime membership will cost you £7.99 a month, or £79 annually, but at the moment there's even a deal on membership too! Simply follow the links here, and you can get your first years prime membership for just £59 - giving you £20 off.
To shop the deals just check out our guides, or head to the Amazon homepage.
