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Evening Standard
Evening Standard
Technology
Ellie Davis

Best Amazon Prime Day deals: BEST offers from Johnnie Walker to Amazon Echo

After much-anticipation, Amazon Prime Day is finally here.

Taking the sales day to the next level, it will now run from 00.01am on Monday July 15 until 11.59pm on Tuesday July 16, so for the first time ever, you can make the most of the incredible savings during a two day extravaganza.

Get your credit cards at the ready as Amazon has revealed there will be epic deals and exclusive offers on a whole host of items, ranging from tech and beauty, to fashion and everyday items.

Shop new and special-edition items exclusively for Prime members – whether you pay for the subscription (£7.99 a month) or have opted for a 30-day trial.

To get the best out of the deals, Aashna Shroff, Personal Finance expert at money.co.uk, suggests, “You should always shop around first. It pays to know how much that item you covet has been retailing for at different outlets in recent weeks. That way, you’ll know for sure that the discount you’re getting is a genuinely good deal.”

“It’s also a good idea to check a product’s reviews - especially if it’s a brand or model you don’t know well," he added. "And don’t forget to check shipping costs, because not all of the deals offered will be covered by free Prime shipping.”

Shop the best deals.

Amazon Device Deals

It is hard to imagine life before Kindles, Echos and Fires – Amazon has officially changed the way we read, listen to music and watch TV as well as introducing Alexa to officially settle any debate and you can shop these devices with discounts throughout the Prime Day sale.

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  • Echo Plus (2nd Gen) – was: £139.99, now: £99.99
  • Echo Show (2nd Gen) – was: £219.99, now: £159.99
  • Kindle Oasis (9th Gen, 32 GB, Free 3G + WiFi) – was: £319.99, now: £249.99
  • Kindle Paperwhite – was: £119.99, now: £79.99
  • Fire TV Stick – was: £39.99, now: £19.99
  • Fire TV Stick 4K – was: £49.99, now: £24.99
  • Amazon Music Unlimited: New subscribers can get Amazon Music Unlimited for four months for only 99p for access to more than 50 million songs without adverts
  • Prime Video Channels: Get 50 per cent off the first three months of your Prime Video subscription to stream your favourite TV shows and movies and Amazon Originals and Exclusives like The Marvelous Mrs Maisel and Jack Ryan.
  • Kindle Unlimited: You can make the most of Kindle Unlimited on any of your devices for 3 months for £0.00.

Shop now

Fashion Deals

Amazon will be treating fans of its in-house fashion labels to up to 50 per cent off its Summer range and will actually be extending this deal until July 28. There will also be discounts of up to 30 per cent on premium brands like Boss, Hackett & Grant, Levi's, Calvin Klein and more.

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Beauty Deals

Amazon may not be your first port of call for your beauty needs but it definitely should be on Prime Day. Some of the biggest brands like Foreo, Oral-B and more will all be offering discounts so you can get your Holy Grail items delivered straight to your door. Shop 50 per cent off haircare from the likes of Babylis, Tangle Teezer and OGX as well as 70 per cent off fragrances, 30 per cent off makeup brands including Rimmel and L'Oreal and 30 per cent off grooming tools.

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Tools and gadgets

Foreo

Innovative Swedish tech label Foreo is offering up to 35 per cent off its range, including the LUNA and UFO models.

Oral-B

You can finally upgrade your electric toothbrush at a fraction of the cost. The Oral-B Smart Series 6000 and 6500 that features Bluetooth Connectivity and the Oral-B GENIUS 9000 in all colourways.

Shop now

Tech Deals

For impressive tech deals, look no further than the Amazon Prime Day offering where you can find everything you need, from cameras, to headphones at a fraction of the cost. Some of the deal highlights include up to 50 per cent off cameras from Sony and Canon, headphones from Beats, Bose, Sennheiser, Jabra and more reduced by 30 per cent, speakers from Bose, Bang & Olufsen and Ultimate Ears with a 30 per cent discount and up to 33 per cent off laptops and computing accessories.

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Cameras

Headphones

PC and Laptop

Home Deals

During the Amazon Prime Day sale, there will be 35 per cent off Simba and 30 per cent off Eve mattresses. There will also be reductions across fan favourite home appliance labels like Morphy Richards, Tefal and more with up to 30 per cent off. Take the opportunity to upgrade your home entertainment system with up to 30 per cent off Philips and LG TVs and up to 60 per cent off soundbars from Bose, Sony, LG and Yamaha. You will also find up to 50 per cent off cooking appliances, robot vacuums and coffee machines.

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Mattresses

Home entertainment

Home gadgets

Baby Deals

Shop up to 40 per cent off essential baby products from the likes of Chicco, Munchkin and GRO. The discounts also extends to car seats as well as toys from Fisher-Price.

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Garden Deals

Summer is finally here and if your garden could do with a little TLC, you have come to the right place. Shop garden storage, furniture (including dining sets) and hot tubs all with up to 30 per cent off.

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Booze Deals

It's time to restock up your drinks cart with up to 30 per cent off whiskies, gins and more from the likes of Jack Daniel's, Southern Comfort, Tanqueray, Aviation and more.

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