
We may have waited from June when the event typically takes place, but we are proud to announce that Amazon Prime Day is finally here and it’s everything we hoped it would be and more.
Each year, the retailer hosts an epic discount day - or in more recent times two days - where they slash prices across a seemingly endless selection of products that Prime members can take full advantage of.
For 2020, it is taking place from October 13 to 14 for 48 hours of nothing but deals, deals and deals.
While tech tends to take a starring role in these sales, we are encouraging you not to dismiss the brand’s beauty selection.
The online retailer may be best known for books, gadgets and gizmos but hidden gems can often be sourced from its beauty pages. Makeup, skincare, fragrance, hair, body, shaving, nails and tools - Amazon plays host to it all. From smaller names to the biggest brands in the business, you are sure to find what you are looking for - and have it delivered the very next day.
If you’re looking for box dyes to give you locks a new colour transformation, see Clairol at a fraction of the cost. Suffering the effects of maskne or lockdown skin, Foreo and CeraVe are on hand with purse-friendly prices. On the hunt for your new signature scent? Jimmy Choo, Vera Wang, Armani and Calvin Klein may just do the job.
To make the most of these offers, you simply need to subscribe to Amazon Prime. It costs just £7.99 a month, £79 a year or you can take advantage of the retailer’s 30-day free trial period. Students are able to get their hands on the coveted membership for less at £3.99 a month. A Prime subscription gives you access to far more than just these epic discounts (although it is worth it for that alone). It includes Prime Video, a huge selection of ebooks and free next day delivery.
During the sales extravaganza, there will be different discounts on offer. Deals of the Day and Lightning deals will only be available for a limited time so hurry before it’s too late.
We will be constantly updating this page with the latest and greatest beauty discounts so bookmark it to avoid disappointment.
Tools
Whether you are finally investing in a new, electric toothbrush, want to upgrade your hot styling tools or looking for an innovative new form of hair removal, the Amazon Prime Day deals have got you covered.
Toothbrushes
Oral-B and Panasonic are giving you the chance to upgrade your timeworn toothbrush for the latest and greatest models with up to 65 per cent off. There are loads of models at every price point all heavily reduced.

- Philips Sonicare DiamondClean Rechargeable Electric Toothbrush, 2019 Edition – was: £299.00, now: £89.99
- Oral-B Genius 8000 Sensi Ultra Thin Electric Toothbrush – was: £279.99, now: £69.99
- Oral-B Genius 8000 CrossAction Electric Toothbrush – was: £279.99, now: £69.99
Shop Oral-B here
Shop Philips here
Hair removal
We may be going into winter but now is the time to try out that mode of hair removal that you've been researching. Whether it's an epilator, shaver, razor or even an at-home IPL machine, there are discounts across the lot with up to 70 per cent off.

- Gilette Beard Grooming Kit for Men, Beard Trimmer + Beard & Face Wash + Beard Balm, Gift Set – was: £50, now: £33.99
- Wilkinson Sword Lady Protector Razor Blades – was: £9.65, now: £6.70
- Philips Series 9000 Wet and Dry Men's Electric Shaver with SmartClean Plus System and Beard Trimmer - S9711/31– was: £199.99, now: £155
- Panasonic ES-RT37 Wet and Dry Electric 3-Blade Shaver for Men – was: £99.99, now: £32.99
- Philips Lumea Prestige IPL Cordless Hair Removal Device with 3 Attachments BRI954/00 – was: £475, now: £299.99
- Braun Silk-épil 5-820 Epilator for Beginners Includes Shaver and Trimmer – was: £109.99, now: £44.99
- Braun IPL Silk Expert Pro 5 PL5014 Generation IPL – was: £564.99, now: £279.99
Hair straighteners and curlers
When GHD first launched its Glide Hot Brush, it sold out immediately and now you can shop it with 32 per cent off. There's also various straightening and curl-making devices from Remmington and Babyliss with up to 66 per cent.

- Toni & Guy Deep Barrel Hair Waver, 32 mm - Black– was: £39.99 , now: £21.99
- ghd Ultimate Styling Gift Set – was: £294.45 now: £119.46
- ghd Glide Hot Brush – was: £139, now: £93.99
- BaByliss Straight and Curl Brilliance Hair Straightener – was: £120, now: £40.99
- Remington Advanced Coconut Therapy Ceramic Hair Straightener S8648 – was: £119.99, now: £49.99
Water flossers
Take your flossing game to the next level with these powerful devices that are up to 65 per cent off.

- Cordless Water Flosser for Teeth – was: £99.99, now: £19.59
- Oral-B Aquacare 4 Water Flosser Cordless Irrigator – was: £99.99, now: £49.99
- Waterpik Complete Care 9.0 Sonic Electric Toothbrush Plus Water Flosser – was: £126.18, now: £86.99
Tangle Teezer
Need a new Tangle Teezer or hairbrush? No problem. The brand has got you covered with up to 50 per cent off.

- Tangle Teezer The Ultimate Hairbrush, Black - was: £16, now: £9.50
- Tangle Teezer The Original Detangling Hairbrush, Cornflower Charm - was: £12, now: £8
See all the Tangle Teezer offers here
EcoTools
Cruelty-free and vegan brush brand EcoTools is offering sets with up to 50 per cent off.

- EcoTools Start the Day Beautifully Makeup Brush Set - was: £12.99, now: £9.10
- EcoTools Eye Enhancing Duo Brush Set - was: £5.99, now: £4.20
See all the EcoTools offers here
Nails
Mylee
Channel your inner technician with your very own gel kit courtesy of Mylee. For the Amazon Prime Day event, there is up to 30 per cent off on everything you need to create beautiful and long-lasting looks at home.

- Mylee UV Gel Nail Curing Lamp - was: £20, now: £11.69
- Mylee Complete Professional Gel Nail Polish LED Lamp Kit - was: £89.99, now: £59.99
OPI
Fans of the extensive OPI shade range will obsess over these prices where you can get the brand's best-selling and autumn-ready shades with up to 30 per cent off.

- OPI ProSpa Nail and Cuticle Oil - was: £17, now: £11.89
- OPI Acetone-Free Nail Polish Remover - was: £7.50, now: £5.25
- OPI Muse of Milan Collection OPI Muse of Milan Collection Nail Polish, Mini 4 Pack - was: £16.70, now: £11.69
Rimmel
Get the Rimmel look for less with up to 30 per cent off the London-born brand. The offer extends to nails as well as makeup.

- Rimmel London 60 Seconds Super Shine Nail Polish, 703 White Hot Love - was: £3.49, now: £2.15
- Rimmel Rita Ora 60 Seconds Nail Polish, Shades of Black Rita's Black - was: £3.49, now: £2.15
- Rimmel London 60 Seconds Super Shine Nail Polish, 500 Caramel Cupcake - was: £3.49, now: £2.15
See all the Rimmel offers here
Hair
Aussie
There's a reason why Aussie has a loyal following and now you can get in on the action for less. The hair-boosting range is up to 30 per cent off and includes shampoo, conditioner and masks.

- Aussie Staycation Hair Mask and Cap, Calm The Frizz with Australian Hemp Seed Extract, A Set of 2 Hair Masks - was: £12.94, now: £9.50
- Aussie Calm The Frizz Shampoo with Conditioner for Frizzy Hair with Australian Hemp Seed Oil - was: £14.22, now: £11.42
See all the Aussie offers here
Cantu
There is up to 30 per cent off Cantu that will become a godsend for curly haired people everywhere. The offer extends to masks and conditioners.

- Cantu Shea Butter Coconut Curling Cream - was: £7.99, now: £3.69
- Cantu Shea Butter Leave in Conditioning Repair Cream - was: £6.99, now: £3.23
- Cantu Shea Butter for Natural Hair Define & Shine Custard - was: £5.49, now: £3.49
Faith in Nature
Stock up on a lifetime supply of shampoo and conditioner from natural beauty brand Faith in Nature. Save the planet and your pennies at the same time with less plastic and up to 30 per cent off. You can get the hair washing essentials in a range of fragrances.

- Faith in Nature Natural Seaweed & Citrus Conditioner - was: £57.89, now: £32
- Faith in Nature Natural Coconut Shampoo - was: £50, now: £32
See all the Faith in Nature offers here
John Frieda
Add these John Frieda shampoo and conditioner products to your basket while they're on offer and have supplies so you are never left in the lurch. The offer includes these essentials for all different hair types; coloured, fine, dehydrated or in need of a nourishing boost.

- John Frieda Hair Repairing Shampoo and Conditioner - was: £18.99, now: £12
- John Frieda Volume Shampoo and Conditioner for Fine Hair - was: £18.99, now: £12
See all the John Frieda offers here
KMS
Backstage favourite KMS is reduced by up to 30 per cent in the Amazon Prime Day. The discounts is on moulding paste, conditioner, shampoo, wax and creams.

- KMS Moist Repair Conditioner - was: £39.50, now: £15
- KMS Moist Repair Shampoo - was: £28.50, now: £14.54
TRESemme
Save up to 50 per cent on TRESemme on the likes of shampoo, conditioner, gift sets and bundles.

- Tresemme Botanique Nourish and Replenish Shampoo x6 - was: £29.94, now: £10.99
- TRESemme Botanique Nourish Smooth Hydrating And Moisturising Conditioner x6 - was: £29.94, now: £11.50
See all the Tresemme offers here
Skincare
Treat your skin to the nourishing boost it deserves without breaking the bank.
- Aveeno Dermexa Daily Emollient Cream – was: £9.99, now: £6.29
- Bio-Oil Skincare – was: £22.99, now: £13.59
- E45 Daily Moisturising Lotion, Pack of 5 – was: £27.45, now: £11.99
Burt's Bees
After months of sanitiser, our hands could use some TLC and Burt's Bees has us covered with up to 55 per cent off a whole host of items including hand cream. There's gift sets, lip balms, foot cream and more.

- Burt’s Bees Moisturising Hand Cream with Shea Butter, Lavender and Honey - was: £6.99, now: £4.19
- Burt's Bees Bee Nourishing Vitamin E Body Oil - was: £9.99, now: £5.99
- Burt's Bees Mama Bee 99% Natural Nourishing Belly Butter, Shea Butter and Vitamin E - was: £13.99, now: £8.39
See all the Burt's Bees offers here
CeraVe
Direct from the US, CeraVe is here to solve your maskne woes and is on offer with up to 55 per cent off.

- CeraVe PM Facial Moisturising Lotion Day & Night Facial Moisturiser with Hyaluronic Acid - was: £13, now: £7.70
- CeraVe SA Smoothing Cleanser | Face and Body Wash with Salicylic Acid - was: £12, now: £8
- CeraVe Moisturising Cream | Daily Face, Body & Hand Moisturiser for Instant & Long-Lasting Hydration - was: £16, now: £10.80
See all the CeraVe offers here
Cetaphil
Those with sensitive skin, get in on the action with up to 55% off Cetaphil.

- Cetaphil Gentle Skin Cleanser - was: £19.99, now: £11.99
See all the Cetaphil offers here
Cowshed
Pamper yourself guilt-free with up to 30 per cent off Cowshed.

- Cowshed Refresh Hand Wash - was: £18, now: £11.97
- Cowshed Signature Hand Care Duo - was: £35, now: £24.50
See all the Cowshed offers here
Elemis
There's an extensive selection of Elemis products on offer this Amazon Prime Day with up to 30 per cent off. You can get your hands on the Frangipani, Pro-Collagen, and Superfood ranges with a purse-friendly discount.

- Elemis Pro-Collagen Spf 30 Anti-Wrinkle Day Cream - was: £85, now: £59.50
- Elemis Superfood Facial Oil, Nourishing Face Oil - was: £45, now: £31.50
- Elemis Pro-Collagen Rose Cleansing Balm - was: £43, now: £30.10
See all the Elemis offers here
Elizabeth Arden
Luxury skincare label Elizabeth Arden is offering its makeup and skincare must-haves with up to 30 per cent off.

- Elizabeth Arden Advanced Ceramide Capsules Daily Youth Restoring Serum - was: £66, now: £31
- Elizabeth Arden Retinol Ceramide Capsules Line Erasing Night Serum - was: £42, now: £20.94
- Elizabeth Arden Superstart Skin Renewal Booster - was: £60, now: £30.25
See all the Elizabeth Arden offers here
Neal's Yard
There is up to 30 per cent on Neal's Yard's hero products including shower gels, face wash, oils and gift sets.

- Neal's Yard Remedies Rose Facial Oil - was: £26, now: £17.05
- Neal's Yard Remedies Rehydrating Rose Daily Moisture - was: £25, now: £17.33
- Neal's Yard Remedies Nourish Bee Lovely Trio - Limited Edition Christmas Collection 2020 - was: £15, now: £10.50
See all the Neal's Yard offers here
NIP+FAB
Featuring powerhouse ingredients like retinol, salicylic acid and glycolic, there's up to 55 per cent off skincare from Nip+Fab.

- Nip+Fab Glycolic Fix Night Pads Extreme, Supersize - was: £22.95, now: £9.18
- Nip+Fab Retinol Fix Overnight Cream - was: £29.95, now: £11.98
- NIP+FAB Extreme Glycolic Fix Liquid Glow - was: £22.95, now: £9.71
See all the Nip+Fab offers here
Olay
Get up to 55 per cent off Olay Skincare. The products are packed with anti-ageing benefits and innovative ingredients.

- Olay Regenerist Retinol24 Night Serum With Retinol and Vitamin B3 - was: £34.99, now: £14.90
- Olay Total Effects Whip Fragrance-free SPF30 - was: £34.99, now: £17.50
- Olay Regenerist 3 Point Firming Anti-Ageing Cream with Hyaluronic Acid - was: £29.99, now: £15
philosophy
From fragrances, to moisturisers via shower gels, there's a whole host of pampering Philosophy products on offer with up to 30 per cent off.

- philosophy coconut frosting shower gel - was: £15, now: £11
- philosophy renewed hope in a jar moisturiser - was: £35.50, now: £28.40
- philosophy pure grace nude rose eau de toilette for her - was: £35, now: £23
See all the philosophy offers here
Sanctuary Spa
Get your Christmas gifting sorted early with the help of Sanctuary Spa who is offering 50 per cent off sets.

- Sanctuary Spa Gift Set, Beauty Sleep Journal Tin With Pillow Spray, Face Mask, Warming Muscle Balm and Sleep Eye Mask - was: £20, now: £13.65
- Sanctuary Spa Gift Set, Perfect Pamper Box with a Shower Gel, Bubble Bath, Body Scrub, Body Lotion and Foot Lotion - was: £28.56, now: £20.50
See all the Sanctuary Spa offers here
Amazon Brand - Solimo
Amazon's in-house brand Solimo has got you covered with all the everyday essentials - and it is now available for even more purse-friendly prices with up to 30 per cent off. There' suncare, razors, antiperspirants and body care to add straight to basket.

- Solimo SUN - After Sun Hydrating Body Lotion, with glycerin, Vitamin E and Aloe Vera x4 - was: £9.99, now: £6.29
- Solimo - Softening Body Lotion with Chamomille Extract, Suitable for Sensitive Skin x4 - was: £12.95, now: £8.39
- Solimo Men Body Shower - Mixed Pack of 6 - was: £8.49, now: £5.94
- Solimo - Moisturising Body Lotion with Aloe Vera x4 - was: £11.99, now: £8.39
See all the Solimo offers here
This Works
The importance of sleep cannot be stressed enough and for those who struggle, This Works is on hand with its cult pillow spray to help you nod off with ease - and it's 30 per cent off.

- This Works Sleep Plus Pillow Spray - was: £27.50, now: £17
- This Works Deep Sleep Pillow Spray: Natural Sleep Aid - was: £19.50, now: £13
- This Works deep sleep bath soak - was: £22, now: £14.85
See all the This Works offers here
Tisserand Aromatherapy
Transform your home into a luxury spa with Tisserand's mood-boosting products.

- Tisserand Aromatherapy - Sleep Better Bath Oil - was: £13.90, now: £7.95
- Tisserand Aromatherapy - Blissful Escape Bath Collection - was: £15, now: £8.95
See all the Tisserand Aromatherapy offers here
Woody's
Men's grooming label Woody's is offering savings on its hair and beard essentials with up to 50 per cent off.

- Woody's Beard Balm - was: £5.99, now: £4.19
- Woody's Beard 2-in-1 Conditioner - was: £5.99, now: £4.19
- Woody's Beard & Tattoo Oil - was: £5.99, now: £4.19
See all the Woody's offers here
Makeup
Get ready to experiment with all-new makeup heroes at more purse-friendly prices.
HAUS LABORATORIES by Lady Gaga
When Lady Gaga announced her makeup range, it delighted little monsters everywhere and now you can get key products from the range with up to 30 per cent off.

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HAUS LABORATORIES by Lady Gaga: LIQUID EYE-LIE-NER - was: £14.50, now: £12.60
See all the Haus Laboratories offers here
LIPSTICK QUEEN
You can get this innovative product form legendary lipstick label with up to 30 per cent off. It adapts to the pigment in your lips to create a custom shade.

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LIPSTICK QUEEN Shade Shifting Lipstick - was: £22, now: £13
See all the Lipstick Queen offers here
L'Oreal
You can get just about any L'Oreal product on Amazon during this Prime event with up to 40 per cent off.

- L'Oreal Cosmetics Paris Infallible Freshwear Liquid Foundation - was: £9.30, now: £7.14
- L'Oreal Paris Rouge Signature Metallic Liquid Lipstick - was: £9.99, now: £6.49
- L'Oreal Paris Foundation True Match Liquid Foundation - was: £9.99, now: £6.49
- L'Oreal Rouge Signature Matte Liquid Lipstick - was: £9.97, now: £6.48
See all the L'Oreal offers here
Max Factor
Drugstore favourite makeup label Max Factor is on offer with up to 50 per cent off.

- Max Factor Miracle Prep Illuminating & Hydrating Primer - was: £11.98, now: £5.92
- Max Factor Facefinity 3-in-1 All Day Flawless Foundation - was: £13.99, now: £7
- Max Factor Mastertouch Liquid Concealer Pen - was: £8.99, now: £4.52
See all the Max Factor offers here
Maybelline
With an extensive range of shades to choose from, there is up to 50 per cent off makeup essentials from Maybelline.

- Maybelline Concealer Instant Anti Age Eraser Eye Concealer - was: £8.99, now: £5.84
- Maybelline Foundation, Dream Radiant Liquid Hydrating Foundation - was: £7.33, now: £5.19
See all the Maybelline offers here
RapidBrow
Try this miracle RapidBrow formulation for less with 46 per cent off.

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RapidBrow Eye Brow Enhancing Serum - was: £25.90
See all the RapidBrow offers here
Fragrance
Find your new signature scent or stock up on your classics with up to 60 per cent off.

- Calvin Klein Eternity Moment for Women Eau de Parfum, 100 ml - was: £73, now: £22.99
- Image by Cerruti Eau De Toilette for Women, 75 ml - was: £60, now: £17.96
- Chloe by Chloe Eau De Parfum For Women 75ml - was: £85, now: £56.92
- Clinique Happy Perfume Spray 100ml - was: £71.07, now: £30.60
- dunhill Edition Eau de Toilette, 100 ml - was: £62, now: £43
- Ghost Daydream EDP Spray, 50 ml - was: £38, now: £15
- BOSS Man Eau de Toilette, 100 ml - was: £59, now: £26.40
- Jimmy Choo Man Ice Eau de Toilette, 100 ml - was: £66, now: £29.99
- Vera Wang Rock Princess Eau de Toilette Spray for Women, 100 ml - was: £58, now: £15