Researchers from UC Berkeley have predicted a new generation named ‘Coronials’ referring to the huge surge in the population after lockdown.
And whether you want to call it that or not, it’s difficult to ignore the influx of birth announcements on Instagram and other social media platforms. It’s officially baby season.
Whether you are pregnant, have just given birth or are looking for a present for the new parents in your life, baby gear is a tough world to navigate. What’s more, Christmas is fast approaching and with all the new toys on the market - how do you even go about finding a suitable one for the tots in your life? It can be difficult to determine what is useful and what will just end up gathering dust in their carefully-curated nursery. But one thing is for sure - it doesn’t come cheap, so we have some good news.
It’s almost Amazon Prime Day. After what feels like a long time coming as the sales event typically takes place in June, the retailer is treating us to two whole days of mega discounts across all types of products from tech, to mattresses and even baby essentials.
As part of the reductions throughout October 13 and 14, you can get hold of clothing, furniture, toys and more for a fraction of the cost.
Gift something they really need, stock up on nursery essentials so they can prepare for the new arrival or check out the selection of toys to help kids develop their motor skills. There is something for all infants, from newborns to toddlers. The growing family will thank you.
To be able to make the most of the discounts, you need to be an Amazon Prime member. For just £7.99 a month (£3.99 for students) or £79 a year, you can have access to the sales as well as free next day delivery on an endless selection of items, Prime Video and a whole host of ebooks.
We have gathered the best deals by category across baby essentials and toys - there’s truly no better time to shop.
Pushchairs
This baby essential can be a very expensive purchase but with Amazon Prime Day, you can get up to 37 per cent off the likes of Maxi-Cosi, Silver Cross and many, many more.
- Britax Römer HOLIDAY 2 Pushchair – was: £120, now: £90
- Silver Cross Pop Star Stroller – was: £191.25, now: £153
- Graco Transform 2-in-1 Pushchair/Stroller – was: £200, now: £143.99
- Hauck Rapid 4 – was: £119.99, now: £79.20
- Silver Cross Zest Stroller – was: £150, now: £100
- Maxi-Cosi Zelia Baby Pushchair, Lightweight Urban Stroller – was: £299, now: £199.30
- Hauck Roadster Duo SLX Side by Side Double Pushchair – was: £259.99, now: £143.99
- Hauck Viper SLX Trio Set 3 Wheel Pushchair – was: £349.99, now: £142.95
- Cosatto Giggle Quad Pram & Pushchair – was: £525, now: £281
- Cosatto Woosh 2 Pushchair – was:£199.95, now: £127.96
Travel cots
When travel finally resumes or even for a sleepover at friends or grandparents, travel cots are a surefire must-buy and there's no better time to shop than now than now. There's 32 per cent off this option that comes from specialists BabyBjorn.
- BabyBjörn Travel Cot Light, Dark Blue – was: £214.99, now: £145.12
Pushchair accessories
In the UK, there is one thing that's certain come winter and that's the chance of rain. Be prepared with accessories like a rain cover and footmuff to keep them cosy and warm. There's also a board for older children to get involved. These are offered with up to 33 per cent off.
- Baby Jogger Weather Shield Pushchair Rain Cover – was: £39, now: £29.25
- Mamas & Papas All Seasons, Water and Dirt-Resistant Pram/Pushchair/Buggy Footmuff – was: £59, now: £41.25
- Baby Jogger Glider Board Buggy Board – was: £65.44, now: £49.07
Car seats
Another costly purchase, secure you nipper in safe with these car seats that have discounts of up to 33 per cent.
- Graco Junior Maxi Lightweight High back Booster Car Seat – was: £35, now: £24.99
- Graco Affix High back Booster Car Seat with ISOCATCH Connectors – was: £60, now: £41.99
- Graco SnugRide i-Size ISOFIX Car Seat Base, Black – was: £90, now: £64.65
- Maxi-Cosi Citi Group 0+ Baby Car Seat, Ultra Lightweight – was: £99, now: £69.50
- Graco Nautilus Harnessed Booster Car Seat – was: £120, now: £79.99
- Maxi-Cosi Morion i-Size Child Car Seat, Group 2-3, ISOFIX Installation – was: £139, now: £97.30
- Maxi-Cosi Rodi XP FIX Child Car Seat, ISOFIX Booster Car Seat – was: £119, now: £74.60
- Silver Cross Simplifix Isofix Base – was: £150, now: £101.70
- Cosatto Hold Isofix Car Seat Base 2014 Range – was: £114.95, now: £66.31
- Britax Römer car seat KIDFIX 2 S Isofix group 2/3 – was: £175, now: £112
- Cosatto Zoomi Car Seat – was: £134.95, now: £69.99
- Cosatto All in All + Baby to Child Car Seat – was: £199.95, now: £129.99
- Maxi-Cosi Pearl Smart i-Size Toddler Car Seat – was: £199, now: £119.40
- Maxi-Cosi FamilyFix ISOFIX Base, Suitable for CabrioFix and Pearl Car Seats – was: £179, now: £101.25
- Munchkin Portable Travel Child Booster Seat, Blue/Grey – was: £23.25, now: £16.55
- Fisher-Price DJD81 Giraffe Sit-Me-Up Floor Seat, Portable Baby Chair – was: £49.99, now: £30.14
Gadgets
Gadgets and gizmos can work wonders in making life with a newborn that much easier. From monitors, to pumps, invest in essential tech with up to 50 per cent off.
- Angelcare Ac527 3-in-1 Sensasure Baby Movement Monitor with Video White – was: £249.99, now: £159.99
- Philips Avent Ultra Comfort Single Electric Breast Pump - SCF332/31– was: £125, now: £75.99
- Philips Avent 2-in-1 Baby Blender – was: £118.50, now: £69.19
- Tommee Tippee Electric Breast Pump – was: £135, now: £53.59
- The Gro Company Ollie the Owl Rechargeable Light and Sound Sleep Aid – was: £39.99, now: £26.39
- Tommee Tippee Twist and Click Advanced Nappy Disposal System (6 Refills) – was: £39.99, now: £20
- NUK Micro Express Plus Microwave Steam Baby Bottle Steriliser – was: £19.99, now: £13.32
- Tommee Tippee Steriliser, Warmer and 8x Bottles Complete Feeding Set – was: £159.99, now: £56.24
- Tommee Tippee Manual Breast Pump with soft, cushioned silicone cup and narrow neck for hand strain reduction – was: £31.99, now: £15.99
Walkers
These walker have interactive features to offer all the fun for your little one - and they've up to 40 per cent off.
- Fisher-Price Learn with Me Zebra Walker - QE– was: £27.99, now: £16.91
- Fisher-Price Princess Mommy Stroll-Along Musical Walker with Activities, Music and Sounds – was: £39.99, now: £23.38
Rockers
These rockers will soothe your newborn and give you the opportunity to do other things while they drift off to a peaceful slumber so in other words, it's an essential purchase. Get your hands on them with up to 41 per cent off.
- Fisher-Price GMD21 Deluxe Infant-to-Toddler Rocker, Multi-Coloured – was: £89.99, now: £51
- Tiny Love Cozy Rocker Napper, Magical Tales– was: £119.99, now: £74.25
- Fisher-Price Colourful Carnival Comfort Curve Bouncer – was: £50.99, now: £22.49
- Ingenuity Soothe 'n Delight Portable Swing - Cozy Kingdom– was: £72.99, now: £41.99
Baby care essentials
There is up to 30 per cent off baby care products likes bottles, dummies and just about anything you need.
- Mamas and Papas Pregnancy and Nursing Pillow Sand Star – was: £39, now: £22.48
- Huggies Pull-Ups Explorers – was: £7.75, now: £16
- Huggies DryNites Disposable Bed Mats, Mattress Protector (4 Packs of 7, 28 Mats Total) – was: £20, now: £12.79
- NUK Genius Baby Dummies – was: £5.49, now: £3.66
- Munchkin Miracle 360 Fruit Infuser Sippy Cup – was: £10.99, now: £6.22
- NUK Learner Cup Drinking Bottle – was: £14.99, now: £9.96
- NUK First Choice Baby Bottles, x4 – was: £18.39, now: £12.72
- Munchkin Miracle 360 Cup Parent and Kid Set, 2 Pack – was: £18.99, now: £13.29
- Tommee Tippee Fun Soother, 6-Piece– was: £14.99, now: £8.62
- NUK Ultra Dry Disposable Breast Pads | Nursing Pads for Breastfeeding – was: £23.99, now: £16.08
- Tommee Tippee Advanced Anti-Colic Baby Bottles x3– was: £19.19, now: £9.58
- NUK Nature Sense Perfect Start Baby Bottle Set, 4 Baby Bottles, 1 Dummy and 1 Bottle Brush, 6-Piece Set – was: £29.99, now: £20
- Philips Avent Newborn Starter Set, Designed to Reduce Colic, Wind and Reflux – was: £45.99, now: £26.78
- Tommee Tippee Closer to Nature Newborn Starter Kit, Clear– was: £31.99, now: £11.99
- NUK 3-in-1 Training Set | Learner, Sippy Cup & Toddler Cup – was: £37.77, now: £14.99
- Fisher-Price P4324 My Potty Friend, Kids Toilet Training Seat with Sounds, Songs and Phrases – was: £49.99, now: £30.35
Toys for young kids
Keep your newborn entertained, while stimulating their sense with brightly coloured and interactive toys.
- Fisher-Price Laugh & Learn Smart Stages Chair - QE– was: £46.99, now: £24.99
- TOMY Toomies Sort & Pop UFO Shape Sorter Toy – was: £33.68, now: £9.70
- Tiny Love Take-Along Mobile, Baby Mobile and Stroller Activity Toy with Music – was: £24.99, now: £14.99
- Fisher-Price GJD37 Sit & Snuggle Activity Book – was: £40.78, now: £8.79
- Fisher-Price CDN41 Butterfly Dreams 3-in-1 Projection Mobile – was: £83.26, now: £22.49
Play mats
Create a soft space for them to play and roll over with these play mats. They are offered at more purse friendly price with up to 37 per cent off.
- Fisher-price Activity City Gym to Jumbo Play Mat – was: £47.99, now: £38.39
- Mamas & Papas Baby Playmat (Wish Upon A Cloud) – was: £75, now: £46.88
- Bright Starts Disney Baby Mr. Ray Ocean Lights Activity Gym & Play Mat – was: £79.99, now: £45.99
- Fisher-Price Rainforest Music & Lights Deluxe Gym – was: £64.99, now: £39.16
- Fisher-Price Baby Bunny Massage Set – was: £32.99, now: £20
Bath toys
Bath time can either be a stressful or a fun process - make it the latter with these toys designed for wet play. They are available with up to 71 per cent off.
- Angelcare Baby Bath Support in Grey – was: £27.99, now: £16.49
- Tomy Toomies Turtle Tots | Shape Sorting Suction Squirters Bath Toy – was: £36, now: £10.50
- Splash About SPP Penguin Pals Bath and Teether Toy – was: £9.99, now: £7.49
Safety gates
As they start to crawl or walk around, secure the room with the help of these gates. Shop with up to 52 per cent off.
- Hauck Open N Stop, Pressure Fit Extendable Safety Gate – was: £49.99, now: £23.96
- Lindam Sure Shut Porte Pressure Fit Safety Gate – was: £28.99, now: £19.99
Toys
LEGO
There is up to 30 per cent off LEGO as part of the Amazon Prime Day sales - Christmas has come early!
- LEGO 70668 NINJAGO Jay's Storm Fighter Set – was: £34.99, now: £22.99
- LEGO 70674 NINJAGO Fire Fang Snake Toy for Kids – was: £39.99, now: £24.49
- LEGO 60139 City Police Mobile Command Center Set – was: £39.99, now: £22.99
- LEGO 21052 Architecture Dubai Model, Skyline Collection, Collectible Building Set – was: £54.99, now: £33.99
- LEGO 21051 Architecture Tokyo Model, Skyline Collection, Collectible Building Set – was: £54.99, now: £32.99
- LEGO 70676 NINJAGO Lloyd's Titan Mech Action Figure, Masters of Spinjitzu Playset – was:£64.99, now: £40.99
- LEGO 21160 Minecraft The Illager Raid Village Building Set with Ravager and Kai – was: £64.99, now: £38.99
- LEGO Hidden Side 70424 Ghost Train Express Construction Set, AR – was: £69.99, now: £41.99
- LEGO 60210 City Police Sky Police Air Base Station, Aeroplane with Paratrooper – was: £69.99, now: £37.99
- LEGO 21045 Architecture Trafalgar Square Building Set with London Landmark National Gallery Collectible Model – was: £79.99, now: £44.99
- LEGO City 60246 Police Station Building Set with 2 Truck Toys, Drone and Motorbike– was: £89.99, now: £53.99
- LEGO 76131 Marvel Avengers Compound Battle Superhero Playset – was: £89.99, now: £53.89
- LEGO 60258 City Nitro Wheels Tuning Workshop Building Set – was: £89.99, now: £47.99
- LEGO Hidden Side 70425 Newbury Haunted High School Construction Big Set, AR – was: £109.99, now: £59.99
- LEGO 10875 DUPLO Cargo Train for Toddlers – was: £274.54, now: £67.99
Dolls
From Barbie, to L.O.L Surprise, there's a doll for every collector this Prime Day. Not only is there an exclusive doll from the latter brand, but there's a whole host of other discounts too.
- L.O.L. Surprise! Bigger Surprise Winter Disco with Exclusive O.M.G. Doll – was: £89.99, now: £49.99
- KidKraft 65092 Kayla Wooden Dolls House with Furniture and Accessories – was: £114.99, now: £70.99
Barbie
There is up to 35 per cent off Barbie dolls and so many different iterations to choose from for endless hours of play.
- Barbie DHC39 Fairytale Dress Up Doll with Fairy, Mermaid and Princess Outfits – was: £24.99, now: £18.99
- Barbie FXN96 Rainbow Sparkle Hair Doll – was: £22.99, now: £14.99
- Barbie DWK49 FASHION & BEAUTY DIY Crimps and Curls Doll Hair Play Doll – was: £26.99, now: £18.99
- Barbie FJB00 FAMILY Babysitter Brunette Doll with Baby and Accessories – was: £23.99, now: £15.79
- Barbie GFL82 Dreamtopia Sparkle Mermaid Doll – was: £73.11, now: £14.49
- Hugs 'N' Horses - playset Barbie and Chelsea and 2 horses – was: £151.92, now: £31.99
- Barbie FRM19 Careers Care Clinic Ambulance – was: £162.60, now: £31.99
- Barbie FBR34 ESTATE Dream Camper Pink Pop Out Caravan for Dolls – was: £275.43, now: £54.99
Polly Pocket
Kickstart or add to their growing Polly Pocket collection with up to 35 per cent off.
- Polly Pocket Pollyville Hotel – was: £14.99, now: £10.49
- Polly Pocket Unicorn Party Playset– was: £29.99, now: £20.99
- Polly Pocket GKJ64 Tropicool Pineapple Purse – was: £45.49, now: £12.49
Sylvanian Families
Sylvanian Families are on offer with up to 30 per cent off.
- Sylvanian Families - Striped Cat Family– was: £19.99, now: £10.99
- Sylvanian Families - Marshmallow Mouse Family – was: £17.99, now: £10.99
- Sylvanian Families - Children's Bedroom Furniture– was: £33.25, now: £8.99
- Sylvanian Families - Walnut Squirrel Family – was: £39.91, now: £9.99
Tablets
This kid-friendly tablet doubles up as a whiteboard that works through the power of magnets. You can get it for less with up to 56 per cent off.
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PROGRACE LCD Writing Tablet for Kids – was: £29.97, now: £13.21
Osmo
Osmo works in tandem with an iPad or Fire tablet for hands-on learning. It helps with problem solving skills and will get their creativity flowing. It is available with a Frozen twist or can become an introduction to coding - and you can get it now with a 20 per cent discount.
- Osmo 5-11 Super Studio Disney Frozen 2 Starter Kit – was: £39.99, now: £31.99
- Osmo - Coding Starter Kit for Fire Tablet – was: £99.99, now: £79.99
- Osmo - Genius Kit for Fire Tablet – was: £99.99, now: £67.99
Arts & Crafts
As we head into winter and possibly another lockdown, it's more important than ever to invest in indoor-friendly activities away from screens - enter these fun arts and craft-inspired sets with up to 53 per cent off.
- Galt Jewellery Craft– was: £9.99, now: £7
- Galt Toys First Pottery – was: £12.99, now: £9.10
- Galt Toys Cross Stitch Case – was: £17.99, now: £12.60
- Staedtler 8023 10 Fimo Soft Starter Set of 9 – was: £28.21, now: £10.93
- Premium Felt Tip Pen - STABILO Pen 68 wallet of 15 pastel shades – was: £26.82, now: £7.99
- Original Stationery Unicorn Slime Kit Supplies – was: £29.90, now: £10.95
Play-Doh
There are so many varieties of Play-Doh with stencils to create impressive designs. The discount is up to 30 per cent off.
- Play-Doh Wheels Fire Truck Toy – was: £57.13, now: £11.19
- Play-Doh Animal Crew Cluck-a-Dee Feather Fun Chicken Toy Farm Animal Playset – was: £44.73, now: £9.09
- Play-Doh Wheels Tow Truck Toy for Children – was: £28.64, now: £5.60
- Play-Doh Mega Pack – was: £19.99, now: £13.99
- Play-Doh Kitchen Creations Magical Oven – was: £23.99, now: £17.49
- Play-Doh Burger Barbecue Set – was: £26.30, now: £8.40
Science experiments
Create epic (and safe) science experiments to keep the kids entertained in an educational way and they're available for 34 per cent less.
- Galt Toys Horrible Science Explosive Experiments – was: £17.99, now: £12.60
- BUKI 8360 - Chemistry Lab 150 experiments – was: £26.95, now: £17.70
- Gross Science Kit from John Adams– was: £24.99, now: £13.99
Board games
With Christmas fast approaching, is there anything more wholesome than board games with the whole family? Classic, fan-favourite editions are on offer with up to 45 per cent off.
- Mattel Games Scrabble Harry Potter Edition Family Game – was: £29.99, now: £17.99
- Mattel Games Pictionary Quick-draw Guessing Game – was: £24.99, now: £16.99
- Hasbro Gaming The Game of Life – was: £17.49, now: £9.80
- Hasbro Gaming Classic Operation Game – was: £21.99, now: £11.89
- Hasbro Jenga Classic – was: £36.80, now: £8.39
Monopoly
Monopoly has been given a whole new makeover and it can be yours with up to 46 per cent off.
- Monopoly Junior Game – was: £16.99, now: £9.09
- Hasbro Gaming Monopoly Game: Cheaters Edition – was: £21.99, now: £12.60
Ravensburger
A few months ago, it was difficult to get your hands on puzzles. The lockdown activity became a fully-fledged trend and you can keep the magic alive with up to 55 per cent off.
- Ravensburger 26448 Labyrinth-The Moving Maze Family Board Game for Kids & Adults – was: £24.73, now: £11.99
- Ravensburger GraviTrax Bridges Expansion Pack - Marble Run & Construction Toy for Kids Age 8 Years and Up – was: £19.99, now: £11.99
- Ravensburger Porsche GT3 Cup 108 piece 3D Jigsaw Puzzle for Kids – was: £52.34, now: £13.49
Orchard Toys
Don't let the little ones miss out of the board game and puzzle fun, Orchard Toys is on hand and it's up to 40 per cent off.
- Orchard Toys Pirate Ship Jigsaw Puzzle– was: £10.30, now: £7.21
- Orchard Toys Big Wheels Jigsaw Puzzle – was: £6.75, now: £4.73
- Orchard Toys The Game of Ladybirds – was: £7.50, now: £5.25
Playsets
Get the kids fully emerged into the play experience with these sets - including a pretty pretend kitchen - with up to 40 per cent off.
- Hot Wheels 900 H7045 20 Diecast Pack and Mini Toy Cars – was: £37, now: £16.99
- Paw Patrol 6053408, Mighty Pups Super PAWs Lookout Tower Playset – was: £109.99, now: £69.99
- BRIO World - Remote Control Travel Train – was: £62.55, now: £19.99
- BRIO World Battery Operated Action Train for Kids – was: £55.14, now: £15.89
- BRIO World - Railway Starter Set A– was: £76.53, now: £23.99
- KidKraft 53222 Country Wooden Pretend Play Toy Kitchen for Kids– was: £176.99, now: £104.99
Playmobil
Add to their Playmobil collection with a Safari wildlife or fairy-inspired set that's on offer with up to 40 percent.
- Playmobil 6937 Wildlife Ranger's Truck with Elephant – was: £24.99, now: £16.99
- Playmobil 9139 Collectable Fairy Girl with Racoons – was: £7.99, now: £4.80
- Playmobil 9230 City Life Flower Children and Photographer – was: £9.99, now: £6
Building & Construction
The likes of Geomag, GraviTrax Starter Set and Aquabeads are available with up to 30 per cent off.
- TREASURE X 41508 Gold-Dragons Pack – was: £14.99, now: £6.99
- Geomag 461 Classic Panels Building Set, Multicolor, 50 Pieces– was: £27.32, now: £11.99
- Geomag- Mechanics, 146 Pieces – was: £58.99, now: £24.99
- Geomag 354 Confetti Construction Toy, 127 Pieces – was: £72.85, now: £36.49
- GraviTrax Starter Set - Marble Run & Construction Toy for Kids – was: £54.99, now: £25
- Aquabeads - Sparkling Jewel Box– was: £22.99, now: £11.21
Fortnite
Fortnite fans, you're in luck - there's up to 30 per cent off collectible items.
- Fortnite Battle Royale Collection Fortnite Battle Royale Collection: Port-A-Fort Play Set – was: £47.95, now: £7.99
- Fortnite Fortnite Battle Royale Collection Battle Bus and 2 Exclusive Figures – was: £76.72, now: £22.99
Nerf
There is up to 30 per cent off Nerf.
- Nerf Ultra One 20-Dart Refill Pack – was: £22.43, now: £6.64
- Nerf Fortnite HC-E Mega Dart Blaster – was: £32.67, now: £6.99
- Nerf Modulus Mediator – was: £55.02, now: £13.29
- Nerf Fortnite SMG-E Blaster – was: £67.34, now: £12.95
Fancy Dress
Halloween is just around the corner so plan ahead and secure a show-stopping costume with up to 30 per cent.
- Smiffys Toddler Crocodile Costume – was: £16.99, now: £10.09
- Smiffys Roman Soldier Costume – was: £11.99, now: £7.59
- Smiffys Toddler Jolly Pirate Costume – was: £9.99, now: £5.49
- Smiffys Fire Fighter Costume – was: £19.99, now: £10.99
- Smiffys Police Costume – was: £19.99, now: £9.99
