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Evening Standard
Evening Standard
Lifestyle

Best Amazon Prime Day baby deals: offers on toys and baby products

Researchers from UC Berkeley have predicted a new generation named ‘Coronials’ referring to the huge surge in the population after lockdown.

And whether you want to call it that or not, it’s difficult to ignore the influx of birth announcements on Instagram and other social media platforms. It’s officially baby season.

Whether you are pregnant, have just given birth or are looking for a present for the new parents in your life, baby gear is a tough world to navigate. What’s more, Christmas is fast approaching and with all the new toys on the market - how do you even go about finding a suitable one for the tots in your life? It can be difficult to determine what is useful and what will just end up gathering dust in their carefully-curated nursery. But one thing is for sure - it doesn’t come cheap, so we have some good news.

It’s almost Amazon Prime Day. After what feels like a long time coming as the sales event typically takes place in June, the retailer is treating us to two whole days of mega discounts across all types of products from tech, to mattresses and even baby essentials.

As part of the reductions throughout October 13 and 14, you can get hold of clothing, furniture, toys and more for a fraction of the cost.

Gift something they really need, stock up on nursery essentials so they can prepare for the new arrival or check out the selection of toys to help kids develop their motor skills. There is something for all infants, from newborns to toddlers. The growing family will thank you.

To be able to make the most of the discounts, you need to be an Amazon Prime member. For just £7.99 a month (£3.99 for students) or £79 a year, you can have access to the sales as well as free next day delivery on an endless selection of items, Prime Video and a whole host of ebooks.

We have gathered the best deals by category across baby essentials and toys - there’s truly no better time to shop.

Pushchairs

This baby essential can be a very expensive purchase but with Amazon Prime Day, you can get up to 37 per cent off the likes of Maxi-Cosi, Silver Cross and many, many more.

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Travel cots

When travel finally resumes or even for a sleepover at friends or grandparents, travel cots are a surefire must-buy and there's no better time to shop than now than now. There's 32 per cent off this option that comes from specialists BabyBjorn.

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Pushchair accessories

In the UK, there is one thing that's certain come winter and that's the chance of rain. Be prepared with accessories like a rain cover and footmuff to keep them cosy and warm. There's also a board for older children to get involved. These are offered with up to 33 per cent off.

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Car seats

Another costly purchase, secure you nipper in safe with these car seats that have discounts of up to 33 per cent.

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Gadgets

Gadgets and gizmos can work wonders in making life with a newborn that much easier. From monitors, to pumps, invest in essential tech with up to 50 per cent off.

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Walkers

These walker have interactive features to offer all the fun for your little one - and they've up to 40 per cent off.

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Rockers

These rockers will soothe your newborn and give you the opportunity to do other things while they drift off to a peaceful slumber so in other words, it's an essential purchase. Get your hands on them with up to 41 per cent off.

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Baby care essentials

There is up to 30 per cent off baby care products likes bottles, dummies and just about anything you need.

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Toys for young kids

Keep your newborn entertained, while stimulating their sense with brightly coloured and interactive toys.

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Play mats

Create a soft space for them to play and roll over with these play mats. They are offered at more purse friendly price with up to 37 per cent off.

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Bath toys

Bath time can either be a stressful or a fun process - make it the latter with these toys designed for wet play. They are available with up to 71 per cent off.

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Safety gates

As they start to crawl or walk around, secure the room with the help of these gates. Shop with up to 52 per cent off.

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Toys

LEGO

There is up to 30 per cent off LEGO as part of the Amazon Prime Day sales - Christmas has come early!

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Dolls

From Barbie, to L.O.L Surprise, there's a doll for every collector this Prime Day. Not only is there an exclusive doll from the latter brand, but there's a whole host of other discounts too.

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Barbie

There is up to 35 per cent off Barbie dolls and so many different iterations to choose from for endless hours of play.

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Polly Pocket

Kickstart or add to their growing Polly Pocket collection with up to 35 per cent off.

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Sylvanian Families

Sylvanian Families are on offer with up to 30 per cent off.

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Tablets

This kid-friendly tablet doubles up as a whiteboard that works through the power of magnets. You can get it for less with up to 56 per cent off.

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Osmo

Osmo works in tandem with an iPad or Fire tablet for hands-on learning. It helps with problem solving skills and will get their creativity flowing. It is available with a Frozen twist or can become an introduction to coding - and you can get it now with a 20 per cent discount.

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Arts & Crafts

As we head into winter and possibly another lockdown, it's more important than ever to invest in indoor-friendly activities away from screens - enter these fun arts and craft-inspired sets with up to 53 per cent off.

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Play-Doh

There are so many varieties of Play-Doh with stencils to create impressive designs. The discount is up to 30 per cent off.

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Science experiments

Create epic (and safe) science experiments to keep the kids entertained in an educational way and they're available for 34 per cent less.

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Board games

With Christmas fast approaching, is there anything more wholesome than board games with the whole family? Classic, fan-favourite editions are on offer with up to 45 per cent off.

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Monopoly

Monopoly has been given a whole new makeover and it can be yours with up to 46 per cent off.

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Ravensburger

A few months ago, it was difficult to get your hands on puzzles. The lockdown activity became a fully-fledged trend and you can keep the magic alive with up to 55 per cent off.

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Orchard Toys

Don't let the little ones miss out of the board game and puzzle fun, Orchard Toys is on hand and it's up to 40 per cent off.​

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Playsets

Get the kids fully emerged into the play experience with these sets - including a pretty pretend kitchen - with up to 40 per cent off.

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Playmobil

Add to their Playmobil collection with a Safari wildlife or fairy-inspired set that's on offer with up to 40 percent.

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Building & Construction

The likes of Geomag, GraviTrax Starter Set and Aquabeads are available with up to 30 per cent off.

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Fortnite

Fortnite fans, you're in luck - there's up to 30 per cent off collectible items.

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Nerf

There is up to 30 per cent off Nerf.

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Fancy Dress

Halloween is just around the corner so plan ahead and secure a show-stopping costume with up to 30 per cent.

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