Black Friday is just around the corner, and as The Independent’s consumer writer, I can tell you that now is the best time to plan what you want to buy, particularly if you’ve got eye on the best Black Friday deals at Amazon.
Big sales events can be overwhelming, but if you can avoid getting swept away by the temptation to buy things you don’t need, Black Friday is an opportunity to nab more expensive items at Amazon, such as tech, beauty products and kitchen appliances, for a fraction of the price.
By writing a list of the things you want or need to buy during the Black Friday sales, you can avoid impulse purchases and check whether prices are really as good as they seem. Amazon often shows the discount (the red percentage next to the price) against the RRP (recommended retail price), which may be far higher than the price the item is usually sold for at Amazon and other retailers. This is why checking prices ahead of time, as well as using price-tracking sites like Camelcamelcamel, can help you spot a true deal.
With the deals below, however, I’ve already done the work for you by rounding up some of the best offers available now on IndyBest tried-and-tested products, as well as my predictions for what could be in the sale in the lead-up to Black Friday.
When is Black Friday 2025?
Black Friday officially begins on Friday 28 November 2025, but this isn’t the only day you’ll see bargains available. Sales will continue through the weekend to Cyber Monday on 1 December.
I’m expecting deals to land as early as the start of November, so bookmark this page and check back for the best offers.
What Amazon deals can you expect on Black Friday?
Last year, there were big discounts on air fryers, smart watches, perfume and much more. Whether you’re looking to upgrade your kitchen appliances, get fabulous Christmas gifts for your loved ones or indulge yourself with a well-deserved treat, now’s the time to plan ahead, so you know what you’re looking for when the sales drop.
Until then, I’ve rounded up the best deals available right now, as well as predictions on whether these prices will fall further.
Why you can trust us to find the best Amazon deals on Black Friday
At IndyBest, we’ve been covering Black Friday for years, so we have plenty of experience in finding the best bargains. We only recommend deals on products we’ve either tried and tested or that come from brands we trust. Plus we make sure to check Amazon deals against price-tracking tools, so we can tell you if you’re making a genuine saving compared with buying outside of the Black Friday sales.
Best Amazon deals ahead of Black Friday
Ninja crispi 4-in-1 portable glass air fryer
The iconic Ninja crispi air fryer is currently £20 off on Amazon, but we’ll be watching to see if the price goes down even more for Black Friday. Our tester, Caroline Preece, rated it highly in her Ninja crispi review, saying: “Chips emerge perfectly golden and crisp, chicken stays juicy while developing beautiful colour, and the re-crisp mode breathes remarkable new life into day-old pizza.”
Buy now £129.99, Amazon.co.uk
Eufy L60 robot vacuum cleaner
We’ve been impressed with eufy’s robot vacuums in the past, and this one currently has 36 per cent off at Amazon. It comes with an app that enables you to select specific rooms to clean and set up no-go zones, meaning you barely need to lift a finger. It was on sale for this price last Black Friday, which means the price has the potential to drop even further – we’ll let you know as soon as it does.
Buy now £159.99, Amazon.co.uk
La Roche-Posay mela B3 serum
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This La Roche-Posay serum, which IndyBest tester Olivia Petter named one of the best hyperpigmentation products, is on sale at Amazon right now. Made with niacinamide, salicylic acid, hyaluronic acid and the hyperpigmentation-fighting ingredient melasyl, it’s designed to minimise the appearance of dark spots. “The product is smoothing, hydrating and exfoliating after just a few drops,” said Olivia. “It’s suitable for all skin types, too, so, there should be no issues regarding dryness or sensitivity.”
This isn’t the cheapest we’ve seen this product – it dropped to £24.25 in September – so we’ll be checking whether you can get a better price in this year’s Black Friday sales.
Buy now £38.4, Amazon.co.uk
Soundcore by Anker Q30 hybrid active noise-cancelling headphones
If you’re looking for a new pair of noise-cancelling headphones, these ones now come with a 40 per cent discount. Plus, all four colours – black, blue, pink and white – are on offer. Although IndyBest’s team of testers haven’t reviewed this specific model, Anker is a trusted brand in the headphones space.
Buy now £42.99, Amazon.co.uk
Soundcore motion X600
This top-rated Bluetooth speaker has dropped to £104.49, it’s lowest ever price on Amazon. IndyBest reviewer Tamara Hinson praised the speaker’s easy-to-use app. In her review, Tamara said the app can be used to “tweak the speaker’s EQ (equalisation), adjusting elements such as bass and treble”.
Buy now £104.49, Amazon.co.uk
Want even more bargains? Head over to our Black Friday guide for all the best deals to expect
