No longer a one-day event, the Amazon Black Friday sale is now live and new deals have been released for today (November 26).
Discounts across all categories, ranging from beauty to home gadgets, can be found on the Amazon Black Friday deals page which launched at the end of October.
The deals will be available right up until Sunday 25th November, so savvy shoppers will have plenty of time to snap up cut price items ahead of Christmas. However, lots of items sell out fast before the sales event is over.
The online retail giant has already reduced popular items like ghd hair straighteners and slashed the price of its own-brand devices like Fire tablets and Fire TV Sticks.
If you're keen to pick up some bargains, here are the best deals running today.
Best Amazon Black Friday deals for Thursday
- Beats Studio3 Wireless Noise Cancelling Over-Ear Headphones - £165.99 (was £189)
- Echo Dot (4th generation) - £28.99 (was £49.99)
- Instant Pot Duo 7-in-1 Electric Pressure Cooker - £59.99 (was £84.99)
- Garmin Forerunner 45 GPS Running Watch - £109 (was £169.99)
- NYK1 Eyelash Lash Force Lash & Brow Growth Serum - £27.97 (was £39.95)
- Tefal Ingenio Pots and Pans Set - £139.99 (was £270)
- Olivia Burton Women's Analogue Quartz Watch - £48 (was £92)
When is Black Friday 2020?
Each year, the Black Friday sales bonanza happens a day after the US holiday of Thanksgiving, so this year it will fall on November 27th.
It is followed by its online equivalent - Cyber Monday - on November 30th.
Retailers are releasing their Black Friday shopping early though, so you can start snapping up bargains right now.