Whether you want to promote an important cause, sell a product, or showcase your portfolio, good copywriting is the most effective way to get your message across. Harnessing the expertise of Guardian professionals, our corporate training courses can teach you and your staff the secrets behind truly persuasive copy. We can teach you how to turn dry facts into compelling stories, how to craft clickable headlines, and how to ensure your content is both searchable and shareable.
You may want to polish your personal writing skills, or teach your staff the basics of SEO and keywording. Whatever your needs, our expert tutors can help you achieve the results you want. We can offer a one-day seminar, a practical workshop or a mixture of modules – it really is up to you. Our courses reduce the need for outsourcing by allowing businesses to create their own content – from marketing materials and press releases, to web and advertising copy.
We can host courses at the Guardian’s high-spec offices in central London, or bring them to you or your workplace. Courses can take place anywhere around the globe, at a location convenient for you. We can also provide keynote speakers and workshop facilitators for your own conferences, seminars or projects. Get in touch now and find out what we can do for you or your business. Contact alastair.price@theguardian.com to start the conversation.
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Testimonials for copywriting masterclasses
“Eddy definitely made the class for me. If all your tutors on the other Masterclasses are as enthusiastic and willing to share as many secrets and top tips I wouldn’t hesitate to book another. Efficiently run, active and inspiring – just what I expected from the Guardian.” – Christina attended “How to write better copy”
“Fantastic. Eddy’s knowledge, tone, delivery and expertise made this course. It was the best training I’ve ever received, and I’ve been to a lot of ineffective CPD! Thanks very much for providing something so fit for purpose.” – Danielle attended “Copywriting: A two-day bootcamp”
“Highly enjoyable, insightful, and educational. Interactive elements were a lot of fun. Took away some concrete leanings to implement in my copy writing.” - Attendee at “How to write better copy”
