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Birmingham Post
Birmingham Post
Business
Jon Robinson

Bentley Motors targets further sales drive after record year

Bentley Motors has reported a jump in sales of more than 30% for 2021 to a new record level.

The Crewe-headquartered company has posted total sales of 14,659 cars over the last calendar year, a rise of 31% from 11,206 in 2020.

The Volkswagen Group-owned brand said the "significant achievement" was driven by new model introductions, a fresh product portfolio and increasing demand for Bentley’s new hybridised models.

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The Americas maintained its position as the biggest selling global market, selling more than ever before.

China almost matched this performance for the first time in a decade. Combined, the Americas and China contributed more than half (56%) of Bentley’s total global sales.

In addition to Bentayga’s 40% share, Bentley’s Continental GT added 33% of total sales, split between 60% coupe and 40% convertible.

Bentley added that its total sales are expected to grow further in 2022 following the introduction of the hybrid.

Chairman and CEO Adrian Hallmark said: "2021 was yet another year of unpredictability though I am delighted to be able to confirm that we overcame significant headwinds, and deliver a breakthrough in our sales performance.

"This is our second record sales year in the successive years and is a positive sign of our brand strength, operational excellence, strong global demand and affirmation of our strategic priorities.

"The reaction to the market introduction of the Bentayga Hybrid and anticipation for Flying Spur Hybrid demonstrate the path the luxury sector is heading, and we are positioned firmly at the forefront.

"These numbers are validation that we not only lead the sector in sales and market share, but also investment in electric technologies and commitment to being the first fully electrified and zero carbon luxury car company in the world."

The Americas region delivered 4,212 cars, an increase of 39% on the corresponding figure for 2020, 3,035.

Bentley’s biggest growth for the second consecutive year was China, posting a sales increase of 40% , 4,033 cars, against 2,880, as the traditional four-door market maintained strong sales of Flying Spur and Bentayga.

Europe closed the year with the delivery of 2,520 cars, against a figure of 2,193 in 2020, a 15% increase driven by evenly split sales across model lines.

Bentley’s home market in the UK continued its consistent strong performance, recording sales of 1,328 cars. This represented an increase of 14% over the previous year.

The company also delivered 915 cars to the Middle East in 2021, against a total of 735 the previous year.

The Asia Pacific region posted an increase of 37% and a record performance, delivering 1,651 cars, against 1,203 sold in 2020.

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