Luxury car manufacturer Bentley Motors has been announced as the main partner for the Cheshire East Virtual Pride 2020 event.
The Crewe business has pledged its support to the online celebration, after the live event was cancelled due to the coronavirus.
The event is due to take place on Saturday, July 25 from 2pm to 7pm.
It will feature an eclectic mix of interviews, music, competitions, performances and information supporting the LGBT+ community.
Dr Astrid Fontaine, Bentley Motors member of the board for people, digitalisation and IT said: "As Bentley steps up its emphasis on the importance of diversity and inclusion, we're delighted to be sponsoring Cheshire East’s virtual pride celebrations on Saturday 25 July – and our rainbow Bentley captures the essence of that perfectly."
Councillor Jill Rhodes, Cheshire East Council cabinet member for public health and corporate services, said: "Very quickly Pride has become one of our most celebrated days in the council’s calendar. I am delighted that even though we won’t be able to host an outdoor live event this year, that an organisation of the calibre of Bentley has decided to become a partner. It’s a fantastic endorsement of what we are doing.”
