The Cincinnati Bengals continue to modernize and create different cash-flow revenues at the same time.
That’s the case with the team’s new indoor practice facility. This week, the team announced a naming-rights partnership with Integrity Express Logistics (IEL), officially naming the building the IEL Indoor Facility.
“The Bengals are proud to announce this partnership with IEL as we get ready to open the IEL Indoor Facility in the near future,” Bengals executive vice president Katie Blackburn said in the release. “IEL is a strong, local partner. This partnership continues to show the excitement around our franchise and the value of the Bengals brand in the community. We’d also like to thank JDL Warm Construction for their hard work building the IEL Indoor Facility.”
Like Paycor, IEL is a local partner for the Bengals as they seek out as much cash-flow as possible for things like stadium upgrades.
While the Bengals did need to practice at the University of Cincinnati during a cold front before leaving for the Super Bowl last season, this also falls in line with selling the naming rights to specific gates of the stadium or striking other new local partnerships in order to generate more cash.
