Ice cream duo Ben & Jerry’s have unveiled a new flavour in protest of Donald Trump that “celebrates activists.”
The flavour, released Tuesday morning in Washington DC, is called "Pecan Resist," and is made of chocolate ice cream with chunks of white and dark fudge, pecans, walnuts and fudge-covered almonds.
However, the limited-edition ice cream is about much more than taste - as the company announced it is part of its campaign to “lick injustice and champion those fighting to create a more just and equitable nation for us all.”
On the pint, designed by Favianna Rodriguez, it reads: “Welcome to the resistance. Together, Pecan Resist! We celebrate the diversity of our glorious nation & raise our spoons in solidarity for all Americans. Take a stand & join those on the front lines," according to USA Today.
And in a statement made in the National Press Club’s First Amendment Room, Ben & Jerry’s said: “The company cannot be silent in the face of President Trump’s policies that attack and attempt to roll back decades of progress on racial and gender equity, climate change, LGBTQ rights and refugee and immigrant rights – all issues that have been at the core of the company’s social mission for 40 years.”
The 40-year-old company will also be donating $25,000 to four separate organisations - Colour of Change, Honour the Earth, Women’s March and Neta, as part of its campaign.
This isn’t the first time the ice-cream makers have used their products to make a political statement.
In the past, the Vermont-based company has rolled out flavours including Empower Mint and Bernie’s Yearning, in support of Bernie Sanders.
