Ben & Jerry’s will be giving away unlimited free ice cream all day today to celebrate its birthday. The annual ‘free cone day’ happens every year, with the worldwide ice cream giant letting fans loose on their favourite flavours.
The branch on Exchange Square will be taking part in the giveaway, and it’s promised that you’ll be able to go back as many times as you like for extra scoops. The company reckons that it will give away over one millions scoops of ice cream globally today, across 35 countries, and also partners with local nonprofit organisations.
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Childhood friends and company founders Ben Cohen and Jerry Greenfield started the company in 1979 in Vermont, and celebrated their first year in business with the same giveaway, in order to thank the local community for keeping them afloat.
It went from a single ice cream parlour in a renovated petrol station to a huge multinational brand, and was sold in 2000 to Unilever, though it still operates independently.
It’s known for its famous flavours including Cherry Garcia, in tribute to Grateful Dead guitarist Jerry Garcia, Chocolate Chip Cookie Dough. It’s also a dab hand at a pun-based marketing flavour, supporting former president Barack Obama with ‘Yes Pecan’ in 2008, and supporting same sex marriage in the UK by renaming ‘Oh! My! Apple Pie!’ as ‘Apple-y Ever After’ in 2012.
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