Ben Goldacre puts Detoxinabox in a pickle

Thinking of a new year detox? So was Monkey, until we tuned into the Today programme this morning where journalist and Guardian columnist Dr Ben Goldacre enjoyed a lively exchange of views with Nas Amir Ahmadi of detoxinabox.com. Goldacre is sceptical about the benefits of a month-long detox, you see, which he said was "symbolic rather than meaningful" and unlikely to make a long term difference to your health. And he wondered why detoxinabox made claims on its website that the programme can help "against heavy metals such as lead, mercury, cadminum [sic], nickel, arsenic, and aluminum"? Nonsense, laughed Amir Ahmadi, managing director of detoxinabox: "I actually think you must be referring to the wrong website, doctor." Goldacre promised to look it up and has since posted the exact same claim, which he says was lifted from detoxinabox's company website. Strange, though, when you click through to detoxinabox.com, that the quote no longer makes any reference to lead, mercury and so on. Must have been a typo.