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The Independent UK
The Independent UK
Lifestyle
Ellie Muir

Beloved peanut butter brand gives its jar first makeover in three decades

Jif
  • Popular peanut butter brand Jif is updating its logo and packaging design for the first time in over 30 years.
  • The redesigned look features brighter colors, cleaner lettering and removed shadows, along with snacking recipe images on the front.
  • Jif is also introducing new squeezable formats in flavors like Peanut Butter & Chocolate spread and Jif Simply.
  • The product's original recipe and taste will remain unchanged despite the packaging redesign.
  • The new jars will roll out to retail stores starting in October and continue through the fall and early winter.

IN FULL

Popular peanut butter brand gets refresh for first time in 30 years

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