He’s rollinnnnnnnnn’!
Burt Watson, a beloved figure in MMA as the former site coordinator for the UFC, is starting his own MMA promotion, it was announced Tuesday.
Burt Watson Promotions will bring events to South Florida, beginning with its inaugural show on June 15 at Hard Rock Event Center at Seminole Hard Rock Hotel & Casino in Hollywood. The event is aptly named “We Rolllnnn MMA” after his famous catchphrase.
“I want to give fans a world-class product, and preparing each fighter for the bright lights of the next level is what I do,” Watson, who spent 14 years with the UFC, said in a press release. “The combination of competitive fights and great fan support is the only way to get that done, and I’m excited to start this new chapter.”
Watson, 69, took on an executive role with now-defunct Alliance MMA after his unexpected departure from the UFC in 2015. His goal with his own MMA promotion is to help build future stars.
“Every fighter started somewhere, and every champion was once a prospect,” Watson said. “My goal with Burt Watson Promotions is to introduce these future superstars to the public, and with my years of experience, show them what it takes to compete on the highest level of the sport.”
Here’s wishing Watson well on this new endeavor.
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