There are obviously more important things going on in the world, but we’re here to bring you one news nugget that involves the ever-changing landscape of sponsorships and the naming of bowl games. It’s hard enough to keep up with the tie-ins and eligibility, but keeping up with the revolving door of name changes is not only challenging but often comical.
On that note, we have one such name change to pass along to you, and it involves a bowl that does have a tie in with the Big Ten. The artist — er bowl formerly known as the Belk Bowl will now be named the Duke’s Mayo Bowl.
Yummy.
The bowl will continue to take place in Charlotte and will matchup teams from the ACC vs. either an SEC or Big Ten squad. The contract has an “expiration date” through 2025 season.
Here’s to hoping this name change and sponsorship deal with Duke’s Mayonnaise doesn’t “spread” those trying to keep track of all the bowls too thin.
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