A Belfast entrepreneur has called on the public to support Plastic Free Beauty Day this Wednesday in a bid to help rid the industry, and the world, of the substance.
Founder of the We Are Paradoxx haircare brand Yolanda Cooper launched the movement last year by pounding the packed streets of London with her team to protest against harmful waste in the industry.
This year is a little bit different as due to lockdown restrictions, they are going digital – but Yolanda is hoping what they have planned will be just as impactful.
She spoke to Be about why it is more important than ever to be mindful about the products we use – and how we dispose of them.
Yolanda said: "Plastic Free Beauty Day is 24 hours dedicated to challenging the use of plastic packaging in the beauty products we buy and a call to take action against the over-dependance on plastic by brands. And this year, because of what is going on in the world, it is going digital.
“This year, Plastic Free Beauty Day is championing beauty brands who are making strides in the war against plastic pollution and calling for others to follow suit.
“In collaboration with We Are Paradoxx, Kankan, Circla and Vanderohe, we are supporting Plastic Oceans UK – a non-profit organisation dedicated to reducing the use of single-use plastics that end up in our oceans.
“Profits from sales made by these industry-leading, plastic-free brands on Wednesday will be donated to Plastic Oceans UK.
“We are also calling on supporters to commit to one plastic-free day and we would like them to share their repurposing of beauty packaging, to drive home the message - reducing and reusing is better than recycling.
"So on June 17, inspire others by sharing your favourite repurposed packaging idea on Instagram.”
Follow @plasticfreebeautyday and for more information on how you can reduce your dependence on plastics, visit www.plasticfreebeauty.org.
