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The Guardian - UK
The Guardian - UK
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Beginner's guide to social media for businesses

Social media for businesses.
Social media for businesses. Photograph: Yutaka Tsutano via Flickr

Whether you run your own business, or want to use social media as part of your job, this course will demystify the three main social platforms: Twitter, Facebook and LinkedIn. Suitable for complete beginners, the class explains how to set up accounts, build a community and promote your business.

Over the course of the day, you’ll also discover how to design a social media strategy for your brand. Plus, you’ll learn how to measure the impact of all those shares, likes and re-tweets. Book your place now – and learn how to master social media and grow your brand’s online presence.

Content

  • Why is social media so important for businesses?
  • How to set up accounts and create compelling content
  • Audience targeting and behaviours
  • How to integrate social media into your current marketing plan
  • Developing a successful social media strategy for your business
  • Measuring the effectiveness of your content
  • Reputation management – how to deal with negative comments
  • An overview of the most valuable social media tools available for businesses
  • Q&A

Tutor profile

Simon Badman is a social media trainer for SocialB, and a marketing and communications professional. Simon has formulated and implemented numerous communication strategies and campaigns for clients including the BBC and ITV.

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Details

Date: Wednesday 20 January 2016
Times: 10am-4pm
Location: The Guardian, Kings Place, 90 York Way, London N1 9GU
Price: £249 (includes VAT, booking fee, lunch and refreshments)
Event capacity: 18

To contact us, click here. Terms and conditions can be found here.

Returns policy
Tickets may be refunded if you contact us at least 14 days before the course start date. Please see our terms and conditions for more information on our refund policy.

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