Book now Monday 16 February 2015
Social media marketing is the most effective and cost-effective way to engage directly with consumers, helping brands build loyalty, research the market and drive sales – if you know how to use it. Help is at hand for even the most technically averse business. This one day course in social media marketing shows you how to use the three main social platforms – Twitter, Facebook and LinkedIn – and which features and tools will best benefit your business.
Led by Lynsey Sweales of social media consultancy SocialB, this introductory course has been specially designed for newcomers to social media, and uses plain English to explain how to set up accounts, build a community and promote your company. You'll find out what content works – and how to make it work – and learn to design a coherent social media strategy that takes the stress out of managing your online presence. Whether you're a clinical technophobe or simply new to online marketing, this comprehensive introduction will have your business climbing the social ladder with confidence.
This course is for you if...
- You own or manage a business and have never used social media
- You want to promote your business online but don't know where to start
- You're considering outsourcing your brand's social media but would rather keep the job in-house
Course description
This jargon-free one day course aims to simplify the technical and professional skills needed to promote a business through social media. Covering the three major social platforms, tutor Simon Badman offers a step-by-step guide to everything from setting up an account to using more advanced tools. Topics covered on the day include:
- Why is social media so important for businesses?
- Developing a successful social media strategy
- Audience targeting and behaviours
- Setting up accounts correctly and most effectively
- Integration – integrating social media into your current marketing plan
- Creating content – knowing what content to create
- Measuring the effectiveness of your social media
- Reputation management – how to deal with negative comments
- The best and most valuable tools you need to manage your social media strategy
- How to find, listen and monitor conversations about your industry, brand and/or area of expertise
- Twitter etiquette and jargon – plus what to tweet, and when
Tutor profiles
Lynsey Sweales is CEO of social media and online marketing experts SocialB. She has been described as 'frighteningly knowledgeable' and 'the best social media trainer ever' by some of the worlds leading brands. With over 10 years' experience, Lynsey and her team specialise in providing social media, digital marketing training and consultancy to all sizes of businesses including household names such as Santander, Pfizer, O2, The United Nations and Emirates. Lynsey is regularly called upon for industry insights and comment by the media including the Guardian, BBC News and Bloomberg, and also blogs for Microsoft.
Book now Monday 16 February 2015
Details
Date: Monday 16 February 2015
Times: 10am-4pm. Check-in begins 30 minutes before the start time.
Location: The Guardian, Kings Place, 90 York Way, London N1 9GU
Price: £249 (includes VAT, booking fee, lunch and refreshments)
Event capacity: 18
To contact us, click here. Terms and conditions can be found here.
Returns policy
Tickets may be refunded if you contact us at least 14 days before the course start date. Please see our terms and conditions for more information on our refund policy.
