Before McDonald's and Burger King, the go-to burger joint in the UK was Wimpy.
The brand originated in Bloomington, USA, in 1932, and the first restaurant in Britain, serving the first ever hamburger-based meal in this country, opened at Lyons Corner House in London in 1954.
By 1970, Wimpy was a global favourite and there were more than 1,000 outlets in 23 countries around the world - including many dotted around Newcastle, Tyneside and the North East.
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Our retro menu takes us back to Wimpy's '70s heyday.
Check out some of the tasty favourites and crazy prices from the era: Wimpy Burger 16p; Wimpy Cheeseburger, 21p; and Wimpy Kingsize, 31p.
And what about the meals? A Wimpy Grill sold at 36p; a Wimpy Special Grill was 41p; and the top of the range Wimpy International, including steak and all the trimmings, was 51p.
One item on the menu which folk might especially remember was the Wimpy Bender - a wonderfully spicy sausage curled around half a tomato.
Elsewhere, a Whippsy - the brand's own milkshake - was 17p, while a knickerbocker glory could be yours for 25p.
It's worth remembering, of course, if these prices seem ludicrously inexpensive, in 1976 the average weekly wage was £70 for a man and £45 for a woman.
Around Tyneside, a number of popular Wimpy bars traded over the years.
In Newcastle there were outlets, at various times, on Northumberland Street, Newgate Street, St Mary's Place, at Bowers' Gunner House restaurant on Pink Lane, and in Eldon Square.
In May 1973, when the St Mary's Place outlet opened, the Chronicle noted: "The Wimpy business in Britain is booming.
"Since Wimpy was introduced in 1954, more than 600 Wimpy bars have opened up and down the country - and new bars are opening at the rate of one a week.
"In 1971, around 75 million Wimpys were eaten and countless millions of cups of coffee drunk."
But the market was about to change.
In 1974, there was a new kid on the UK fast food block - the American giant McDonald's, with the brand reaching the North East in the mid 1980s.
Crucially, McDonald's sold their burgers and fries over the counter, and Wimpy which employed traditional table service was forced to change tack.
Later, the arrival of Burger King provided another major competitor and the number of Wimpys in the UK gradually decreased.
In June 2002, the Chronicle reported that Newcastle's last Wimpy on Newgate Street had closed unexpectedly.
Today there are 64 Wimpy locations around the UK - including 16 in London - with the closest being the Huddersfield branch in West Yorkshire.
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