Success didn’t come overnight for French home and bedding brand Casabel. Founded in 2019, the company gradually built a loyal following in Europe by offering comfortable everyday products. By 2024, Casabel was ready to take the next step – with a new partnership with the global online shopping platform Temu.
Temu, known for its affordable prices, had opened its platform to French businesses. Casabel was one of the first local companies to come on board. Within a few months, its sales in France grew by 15%, giving the team the confidence to expand into other European markets through Temu.
“We had already established ourselves in Europe through traditional online platforms,” said Pierre Regnault, the company founder. “But when we saw the momentum Temu was gaining, especially among younger consumers, we felt it is our time to be there.”
A French Start That Sparked Expansion
Casabel’s debut on Temu began in its home market of France in October 2024, shortly after Temu rolled out its local-to-local model across Europe. The onboarding process was rapid—just one month from signing up to first sale—and the results were almost immediate: Temu quickly became one of Casabel’s top three online sales channels in France.
Encouraged by this strong performance, the brand expanded its Temu presence to Spain, Germany, Belgium, the Netherlands, and most recently, Italy. With a robust local warehouse operation near Paris, Casabel is able to offer one-day delivery in France and fast shipping across neighboring countries.
“Temu made it easy to scale fast,” said Regnault. “The platform’s visibility tools, like bestseller badges and top seller rankings, really amplified our reach once sales started to climb.”
Temu began operations in 2022 in the U.S. before expanding to Europe the following year. The e-commerce platform now operates in over 90 markets worldwide, including all 27 EU member states. Temu connects consumers directly with independent sellers, manufacturers, and brands, and is courting local sellers in more than a dozen countries including France, Germany, Spain, and the UK.
Through its local-to-local model, Temu is aiming to eventually fulfill 80% of European sales locally. That should speed up delivery and broaden product variety for consumers, while creating new growth opportunities for local businesses like Casabel.
Building for a Global Market
Casabel’s catalog ranges from mattress toppers and duvets to compact furniture like storage units and tables. While the brand sells exclusively online, it takes pride in tailoring products based on real customer feedback. Its in-house design team continuously refines product specs by analyzing thousands of online reviews—a philosophy made even more actionable thanks to the volume of feedback received through Temu.
“We see a huge opportunity to reach the 20- to 35-year-old segment through Temu,” Regnault said. “They’re vocal, curious, and responsive—everything a design team needs to iterate quickly.”
Since entering France in April 2023, Temu has attracted a growing number of consumers seeking affordable yet high-quality products. According to a recent survey commissioned by Temu and conducted by Ipsos, 80% of surveyed French consumers believe that Temu delivers good value for money. On average, the respondents reported saving 24% by shopping on Temu in 2024.
“Indeed, while we thought the online commerce market was saturated with established players and numerous new entrants, Temu has become a reference in France in record time. This is due to its unique positioning: extremely competitive prices and an obsession with customer service. This winning combination is widely praised by consumers.” said Frédéric Cavazz, a French ecommerce expert.
The brand's best-selling item on Temu so far is a mattress topper—an unexpected hit that resonated with value-conscious shoppers looking for affordable comfort.
What’s Next: From Europe to the Americas
Casabel is setting its sights on North America. Regnault sees Temu as a crucial partner to help them tap into markets that were previously considered difficult. By accessing Temu's expertise to help the brand navigate the complexities of new markets, Casabel will be able to scale in a way that wasn't possible before.
“It’s a big step,” said Regnault. “It’s a different market with different expectations—and strong competition. But the idea of using one platform to reach the world? That’s powerful. That’s what Temu gives us.”
Casabel’s goal is to double its Temu sales by expanding high-performing categories and tailoring products to new markets in the next six months. “Our journey was more of one step at a time, while Temu enables us to march in stride. And we’re just getting started.”
