If you have an area of expertise, building a strong profile can help you to get more work and recognition. Whether you want to boost your career, publish a book or get media exposure, this unique class with Charly Lester offers expert advice on how to develop your expertise and create a distinctive personal brand.
Charly is an award-winning blogger and a regular guest on BBC Radio 4. During the class, she’ll share some of the secrets of her success, while offering guidance on everything from social media strategy to self-branding. Plus, you’ll take part in practical activities to help you create a personal action plan, and develop concrete steps to progress your own career.
Content
- How to build expertise in your chosen field
- Creating a personal brand through social media, blogs and other platforms
- Enhancing your profile through publications and media appearances, including TV and radio
- Self-promotion on the digital age
- Carrying out industry research
- Networking – expert advice on how to develop contacts and share resources
- Developing a clear social media strategy that’s right for you
- Practical activities where you’ll define your own personal action plan and decide upon your next steps
- Plenty of time for Q&A and discussion
More about your teacher
Charly Lester is the award-winning blogger behind 30 Dates, London’s most popular dating blog. Her advice has also appeared in the Guardian, the Observer and The Independent, and she has become a regular guest on BBC Radio 4. Charly is a judge at this year’s UK Blog Awards, and was an expert advisor for Lord Sugar in the final of The Apprentice. Find Charly on Twitter here.
Details
Date: Tuesday 7 June 2016
Times: 6.30pm-9.30pm
Location: The Guardian, Kings Place, 90 York Way, London N1 9GU
Price: £99 (includes VAT, booking fee and drinks)
Event capacity: 36
You may also be interested in…
- How to turn your blog into a brand
- The one-day MBA: The fundamentals of business taught by world-leading academics
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Information on Guardian Masterclasses
To contact us, click here. Terms and conditions can be found here.
Returns policy
Tickets may be refunded if you contact us at least 14 days before the course start date. Please see our terms and conditions for more information on our refund policy.
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