Grave news from the beauty world - Nadine Baggott, celebrity beauty editor, appears to have been usurped.
Banished from our screens: swapped for someone who doesn't even bother to circle pentapeptides in her reports. What is going on?
Presumably, poor Nadine was given the old heave-ho after spilling the beans and making Olay "the worst kept secret in beauty". After all that non-stop scientific journal reading, ha-ha-ha laughing at celebrity beauty editor meetings, and enthusiastic hair tossing too.
Worse, she's has been replaced by someone who doesn't even have the word celebrity in their job title. The new Olay expert? Eve Cameron, beauty journalist. Tsk.
Anyway, what is all this with beauty editors appearing on advertisements? You don't get transport correspondents endorsing their favourite airlines, or food journalists popping up on telly cradling their preferred type of cheese. Although, actually I think Giles Coren did turn up on a Birds Eye ad. But at least he's unlikely to be asked to review them for his column.
Which isn't really the case here. So should journalists really be using their "beauty editor" credentials to flog moisturiser? Contrary to popular belief, old Baggott is actually a real health and beauty editor for Hello! magazine.
Or is the line between recommending something on your beauty pages and actually working for the people who make it completely non-existent? And does it matter?
