YouTube is a weird and wonderful place, from cooking channels, to ASMR, to watching someone talk about murderers whilst blending eyeshadow on camera.
Sound familiar? We’re talking about YouTuber Bailey Sarian who has over 5 million subscribers - so she must be doing something right.
On a typical day you’ll see a video of Bailey, based in California, talking about a specific gruesome murder or serial killer, whilst creating some incredibly bold and beautiful makeup looks.
Those who are subscribed probably aren’t just watching it for her perfect cut crease or her on point contour, but because they want to lose themselves in the world of true crime - even though it can be pretty grim.
Flashback to 2013 when Bailey was just 23-years-old and you’ll find a much more toned down version of her YouTube channel, featuring simple makeup looks and general tricks of the trade to remember. It wasn’t until 2019 that she delved into the world of true crime, and incorporated horrific tales into her GRWM videos (which stands for get ready with me in the YouTube world.)
Speaking to Allure magazine , Bailey said: “I don’t ever want to come across as disrespectful to the victims, I try to state that numerous times because what I do is often questioned.
“A lot of true crime videos on YouTube are people talking to the camera, but they aren’t necessarily doing anything. That’s great and works for them. But I didn’t want to do that.”
Every Monday, Bailey will sit down and talk about a true crime case that’s been on her mind. Perhaps the most bizarre part is how oddly calming her videos are, even when she’s talking about someone like Jeffrey Dahmer.
Sharing true crime cases with the world is something that beauty Youtuber, Bailey, is just naturally good at though, with many subscribers impressed with her genuine interest and passion for the sometimes horrific subjects.
One subscriber commented: “I love how you talk about it like you’re spilling tea with a fake friend!”
It’s not always true crime all the time for Bailey though, even she needs a break from it sometimes. Mondays still remain MM&M (murder mysteries and makeup), but on Saturday she chooses to upload content outside of murder for a bit of variety.
She's actually just started her own dark history podcast too, which is definitely a little bit different to just learning about the Tudors at school, it covers massacres, torture, and all things bloody.
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