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The Guardian - UK
The Guardian - UK
Entertainment
Catherine Shoard

Beauty and the Beast trailer beats Fifty Shades as most viewed in 24 hours

Fierce following … Emma Watson in Beauty and the Beast
Fierce following … Emma Watson in Beauty and the Beast. Photograph: YouTube

The second trailer for Beauty and the Beast has put Disney back at the top spot in the chart for most-viewed promo over its first 24 hours of release.

The two-minute trailer, whose scenes reference equivalents in the 1991 cartoon, was viewed 127.6m times following its release on 13 November. The figure does not include views in China.

Beauty and the Beast: trailer for live-action adaptation starring Emma Watson

Fifty Shades Darker racked up 114m views earlier this year; Star Wars: The Force Awakens had 112m last year. These figures mimic how Beauty’s teaser trailer knocked Star Wars’s equivalent off the No 1 spot in May, taking 91.8m views, over Star Wars’s 88m.

Views of the trailer on Emma Watson’s Facebook page alone accounted for 27m views.

The film will be released worldwide on 17 March.

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