It has been nearly 60 years since The Beatles performed their iconic concert at 3 Savile Row in central London.
The impromptu 42-minute set on the roof of the Apple Corps headquarters marked the band’s final public performance together, symbolising the end of an era for what many consider the greatest group in music history.
Now, The Beatles are set to return to the famous London address with the launch of a major new fan attraction.
The immersive visitor experience will span seven floors and feature previously unseen archive material alongside rotating exhibitions, including a recreation of the original studio where Let It Be was recorded.
Fans will also have the chance to relive the legendary rooftop concert — immortalised in Peter Jackson’s documentary The Beatles: Get Back — from the very spot where it took place 57 years ago.
Speaking about the opening of the attraction, Sir Ringo Starr described it as “like coming home”.
The attraction, called The Beatles at 3 Savile Row, is set to open in 2027 and a second experience is currently in development.
Sir Paul McCartney added: “It was such a trip to get back to 3 Savile Row recently and have a look around.
“There are so many special memories within the walls, not to mention the rooftop.
“The team have put together some really impressive plans and I’m excited for people to see it when it’s ready.”
The building, which has been re-acquired by Apple Corps, is a Georgian townhouse dating back to the 18th century, when Savile Row was a fashionable residential street for wealthy Londoners before it became world-famous for tailoring.
Tom Greene, CEO of Apple Corps, said: “We’re thrilled to bring Apple Corps back to its spiritual home and give The Beatles fans something truly special.
“Every single day, fans are taking pictures of the outside of 3 Savile Row – but next year they can go in and explore all seven floors of the iconic building, including the rooftop where even the railings remain the same from that famous day in 1969.”
