Scottish drinks company Irn-Bru have released their newest commercial - celebrating everything ginger.
The fizzy-drinks firm are renowned for their cheeky marketing, which often provoke controversy and hilarity, reports Glasgow Live.
This year, however, Irn-Bru are paying tribute to gingerness - fighting against the teasing and mockery red-heads can sometimes face.
The commercial is a cheeky spoken word poem which starts with: “Being ginger isn’t always easy.
“Getting called Hucknall, Sheeran, Weasley.
"Comparisons to orangutan apes. 'Does the carpet match the drapes?'.
"Folk using our freckles to play dot-to-dot. Getting burnt when it's sunny, getting burnt when it's not."
It goes on to say: "But being ginger with a pasty physique is something to be proud of because it makes us unique.
"Who wants to be just another face in the crowd? We're a rare breed, be ginger and proud.
"We're special - the double yoker, the four-leaf clover, the two per cent born and bred.
"Who wants a grey squirrel when you can have red?
"Yes our tolerance for UV may be tiny, but remember it was Ron, not Harry, that got with Hermione.”
It finishes with a mischievous double-entendre about ginger balls and reinforcing unity among all red-heads.
It adds: "Let's forget the names and forget the calls, it's time to show off those ginger balls.
"So go on take a stand, make the admission: 'My MR-one-R receptor's in the perfect position.'
"Because if you're ginger you're genetically blessed. It makes you different, original and best."
