BC.Game has secured a significant step in its African expansion by obtaining two licenses from Kenya’s Betting Control and Licensing Board (BCLB).
The approvals, granted to the operator’s local subsidiary Blockdance Africa Ltd., include a Public Gaming License and a Bookmakers Off-the-Course License, enabling the operator to offer both its crypto casino and sportsbook in Kenya.
“Kenya has always been at the heart of Africa’s gaming culture. We’re excited to bring our platform to the community here, and we look forward to engaging with local sports, technology, and cultural initiatives as part of our journey,” a BC.GAME spokesperson said.
BC.GAME strengthens Africa expansion with Kenya entry
Kenya is considered one of Africa’s most dynamic gaming markets, driven by widespread smartphone adoption, a strong betting culture, and increasing cryptocurrency usage. Its regulatory system, overseen by the BCLB, is also regarded as relatively stable compared to other jurisdictions in the region.
The market’s appeal is further strengthened by ongoing improvements in responsible gambling standards. In 2024, the BCLB introduced tighter advertising restrictions, higher licensing fees, and stronger financial safeguards, including a 30-day blanket ban on gambling ads to reduce youth exposure. New rules now require at least 20% of ad space to promote responsible gambling, aligning with European-style frameworks.
Meanwhile, the Kenyan Association of Gaming Operators (AGOK) has rolled out player protection measures such as time-out tools, betting and deposit limits, real-time alerts, and robust age-verification systems.
The move into Kenya comes after a turbulent period for BC.Game. In November 2024, reports emerged that its Curaçao-based entities had been declared bankrupt following disputes with players over alleged system issues. While the company contested these claims, the controversies led to increased scrutiny of its operations, including its sponsorship deal with Leicester City FC, which has since ended.
The company later withdrew its Curaçao licence in December 2024, citing outdated regulatory frameworks and limited legal protections under the territory’s decades-old bankruptcy laws. BC.Game maintained that its decision was strategic rather than financial, positioning the Kenyan license as part of a broader restructuring to strengthen compliance across multiple markets.
With its dual licenses in hand, BC.Game is poised to leverage Kenya’s growing interest in online gambling and crypto betting. However, maintaining regulatory compliance will be crucial as the company works to rebuild its reputation and establish a strong foothold in Africa’s expanding iGaming sector.
BC.Game has also been recently unveiled as the main sponsor of the St. Kitts & Nevis Patriots for the 2025 Caribbean Premier League (CPL) season. Beyond cricket, the brand is also making waves in esports, signing legendary Ukrainian star s1mple to its CS2 roster.
