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The Guardian - UK
The Guardian - UK
Business
Monkey

BBC3's Twitter dad dancing misses the mark for Channel 4

Peep Show: was BBC3 dancing to its own beat?
Peep Show: was BBC3 dancing to its own beat? Photograph: Channel 4

Monkey has a certain sympathy for the social media team running the Twitter account for BBC3 (or BBCII!, as it is now branded).

Tasked with trying to reach out to a youth that probably wouldn’t touch Twitter with a barge pole, they have to find new and interesting ways to show they are down with the kids.

However, an attempt to piggyback on the #keepdancing hashtag with a selection of gifs and what Monkey assumes is a rap, doesn’t quite hit the spot....

And, ever the good sports, Channel 4’s Twitter account decided to subtly have a dig, using the majestic moves of Peep Show’s Mark and Jeremy....

Perhaps BBC3 should leave the dance-offs to the dancers.

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