BBC puts news magazine launch on ice

BBC Magazines has delayed plans to publish a weekly news magazine following a negative response from media buyers about its potential for advertising. Sources say the BBC had hoped to launch Newsbrief, a subscription-only magazine, this month. But one insider said: "Even with the BBC brand, it is going to be a struggle to get the product going. It is a very tough ad market at the moment and competitors like The Economist and The Spectator have very loyal readerships." (Via mad.co.uk)