Radio presenter Danny Baker has been sacked after posting a tweet about the royal baby using a photo of a monkey.
The former I'm A Celebrity contestant deleted the Twitter post after its offensive connotations to Meghan's heritage were pointed out by social media users.
This morning, Baker tweeted: "Just got fired from @bbc5live."
The controversy began after Prince Harry and Meghan Markle gave the world its first glimpse of their newborn son Archie Harrison Mountbatten-Windsor.
The 61-year-old writer and broadcaster shared a photo of a couple holding hands with a monkey dressed in a suit.
Alongside the photo, Mr Baker wrote: "Royal baby leaves hospital."
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The post received a significant backlash, leading Baker to delete the post after he trended on the social media platform.
He then posted an apology, claiming that he had originally failed to realise the implications of posting the pic.
In a second tweet, Baker wrote: "Sorry my gag pic of the little fella in the posh outfit has whipped some up. Never occurred to me because, well, mind not diseased.
"Soon as those good enough to point out it's possible connotations got in touch, down it came. And that's it.
"Now stand by for sweary football tweets."
Baker then replied to one of his followers, stating that the post was not meant to be "racially insensitive".
He wrote: "Connection never occurred to me till people were good enough to enlighten.
"Little fella in posh suit. Anyway, deleted now."
The tweet had left a bitter taste in many people's mouths and the fallout rumbled along on Twitter for hours after he deleted his tweet.
One commenter wrote: "Blimey that Danny Baker tweet is a shocker."
Another added: "Not sure how you could ever explain the thought process of putting up such a crass photo."
A statement from the BBC said: "This was a serious error of judgement and goes against the values we as a station aim to embody. Danny's a brilliant broadcaster but will no longer be presenting a weekly show with us."
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