BBC Breakfast host Louise Minchin has been hailed a 'culinary maverick' after revealing the unusual condiment she applies to her sausage sandwiches.
Louise made the shock revelation live on Wednesday morning's show that instead of the traditional red or brown sauce on her sausage butty, she adds marmalade.
Yep, the sticky sweet orange stuff.
The astonishing breakfast filler confession came after Louise and co-host Dan Walker had introduced a news story about a shortage of tomato ketchup sachets in the US.

Dan asked Louise the classic breakfast conundrum: "Sausage sandwich - red sauce or brown sauce?
But Louise replied: "Neither - marmalade. That's really messed with your head hasn't it?"
A clearly shocked Dan said: "What? You're a maverick.
"My grandad used to have marmalade with bacon but what? Just normal marmalade? You're breaking culinary boundaries."
Breakfast presenter Carol Kirkwood could not get on board with Louise, saying: "I prefer mustard".
Dan ended the conversation at the MediaCityUK studios stating: "What's wrong with bog standard ketchup?"
It sparked a fierce debate among viewers on Twitter with many saying they would now give marmalade a try after Louise's recommendation.
Although others were, understandably, horrified.
Roddy Jenkins said: "Marmalade? Surely it should be Worcestershire sauce."
While @garage_mechanic said: "That's not right."
Meanwhile, many thanked BBC star Louise for backing up their own belief that marmalade is in fact the sausage condiment you didn't know you needed in your life.