Viewers will get to pick a side on and off the pitch on Sunday as both BBC and ITV show the Euro 2020 final.
After landing the victories over Germany and Ukraine last week, the BBC handed over the reins to ITV for England's semi against Denmark on Wednesday.
And, after an incredibly tense match that went into extra time, Harry Kane netted the rebound from his missed penalty to send England through and break the 'ITV curse' many fans were worried about.
READ MORE: ITV Hub apologise as England match 'ruined' for fans
Stats over the years show that England do better when they're on the BBC, with ITV matches historically producing worst results, including the semi final defeat to Croatia in the World Cup three years ago.
But now viewers in the UK will get to choose between ITV and BBC on Sunday and the rival channels go head to head for the Euros final.
ITV commentator Sam Matterface urged people watching the Denmark game to "stick with them" for Sunday to bring England good luck.
BBC football host Gary Lineker got right into the spirit on Wednesday night, tweeting reactions right throughout the game, including: "Football: there’s nothing like it. One minute it rips you apart, the next it sends you into orbit," and "Unbelievable. Finally after all these years. So bloody wonderful."
And, while they didn't get live coverage of Wednesday's crunch game, you can now watch a full replay of England v Denmark on BBC iPlayer.
At the time of writing both ITV and BBC are playing to start their coverage of Sunday's final at 7pm. That could well change though as ITV started their broadcast on Wednesday at the earlier time of 6.30pm.
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