There is nothing regional newspapers love more than campaigns. Campaigns literally give stories legs, engage readers and can, ultimately, change laws.
And in Lincolnshire, a six-year campaign to gain protected status for the eponymous sausage is continuing apace, with readers of the Echo newspaper being encouraged to sign an online petition.
The Lincolnshire sausage is one of the county's most famous exports and has as much regional and historic kudos as the Bakewell tart in Derbyshire or the Eccles cake in Greater Manchester.
The petition urges readers to contact Jim Paice, Department For Environment, Food And Rural Affairs Minister to seek EU geographical protection for the county sausage.
After a national consultation, a 1,285 signature petition on the Downing Street website, and a period in which numerous objections were defended by members of the Lincolnshire Sausage Association, an application has passed to Defra.
But the government department is set to consult, again, on the plans - which could delay its passage to the European Parliament by many months.
Janet Godfrey, chairman of the Lincolnshire Sausage Association, told the Lincolnshire Echo: "It's a very long drawn out process. It started off with Food for Britain and that was closed down, so it went to Adas and they put it out to consultation and discussion.
"There were objectors who had all sorts of reasons - Morrison's want to keep producing a 'Lincolnshire' sausage using more parsley than sage - which we all know is wrong - and there was a company producing 'vegetarian Lincolnshire sausages', which Trading Standards say aren't even sausages.
"The application has gone to Defra now but it will have to go out to consultation again." She says she's optimistic that its progressing "in the right direction."
Butcher Kenny Roberts, of Elite Meats in Bailgate, Lincoln, said it was good to see a renewed effort being made to ensure Lincolnshire sausages could only be made in the county.
He said: "We need to keep the campaign going and not let it fizzle out.
"After six years, we've just about got the proposals ready for the European Commission and we're just trying to get the last objections sorted out."
