Bath Ales launches pint-gifting scheme for NHS key…

Bath Ales launches pint-gifting scheme for NHS key workers and 'local heroes'

South West-based brewery Bath Ales has launched a scheme so people can buy a pint for someone who has helped them during the coronavirus outbreak.

Those who want to thank a key worker or 'local hero' can buy the person a pint through the Pints for Heroes initiative.

The individual will be able to redeem the pint as soon as social distancing restrictions have been lifted and pubs reopen.

Pints can be claimed in any Bath Ales or St Austell Brewery-managed pubs, as well as the taproom at Hare Brewery in Warmley, near Bristol, within three months of the sites reopening.

Piers Thompson of Bath Ales and St Austell Brewery said: “Right now, there are people across communities large and small doing their bit in the fight against Covid-19; from our incredible NHS staff, volunteers and carers, supermarket and production workers, delivery drivers – and hundreds of heroes in-between.

“We’ve created this pint-gifting scheme to give people the opportunity to say thank you to the coronavirus heroes in their community, for their incredible work."

For every pint bought, St Austell Brewery’s Charitable Trust – of which Bath Ales is part - will match donate £4.50 to NHS Charities Together.

If pint vouchers aren’t redeemed within the time frame, Bath Ales says it will donate 100 per cent of the unclaimed pint cost to charity.

Piers added: “We’re delighted to say that our charitable trust will be matching the cost of every pint bought, and donating to NHS Charities Together which represents, supports and champions the work of the NHS’ official charities.”

To thank a hero, people can visit Bath Ales’ online shop, add a ‘hero pint’ to their basket and draft a short message for their nominee.

The brewery will then email the recipient a single-use voucher, with details on how and where they can redeem the pint.