Photograph: Madison McGaw/BFA/Rex/Shutterstock
When Rihanna’s Fenty Beauty products shimmered their way into our lives in late 2017 in all number of foundation shades, shines and magnetic highlighters, it felt like a seismic moment for a beauty industry that was still catching up to realities of diversity in the 21st century.
Now, the megastar has launched Savage x Fenty, a line of “size inclusive”, affordable lingerie in 90 styles from bodices to sleepwear and, it’s reported, handcuffs. The women she’s modelled her products on have made me smile in the variety of their body shapes.
Capitalism aside, Rihanna has done something wonderful for those of us whose boobs aren’t “perfectly” pert or who have rarely seen lingerie modelled on anyone with their skin tone. While it should be acknowledged she is not the first woman of colour to create a brilliant, inclusive underwear line (please see Attollo for DD+, Neon Moon for feminist comfort and Nubian Skin for a variety of nude shades for darker skin tones), there’s no doubting that the age of Fenty has just begun. Put your cuffs on, everybody.
