Pundit Barry Ferguson was caught in a fiery on-air row after a Rangers fan claimed he was being "too nice" during a Celtic season ticket debate.
On the Go Radio Football Show a Celtic Trust spokesman expressed concerns that the Parkhead support may not renew their season tickets after a disappointing campaign.
However, former Ibrox skipper Ferguson insisted the fan base would stand by the club if they could afford to cover the costs.
That sparked a lively debate with the Rangers supporting follow up caller minutes later.
They stated: "I wanted to speak about the lad who was just on from the Celtic Trust there, and the renewal of the season ticket.
"I'm a Rangers fan and I don't care if Rangers fans renew or don't renew, I say that with respect. But I think back to when Rangers were back in division three and were playing against Elgin, Annan and Brechin. It galvanised the support. Why wouldn't a Celtic supporter want to support their team?"
The conversation then took a stark right turn to discuss the former Scotland captain's view: "Barry, you're too nice. I remember you as a player and you're just too nice now. You give them too much there. If the shoe was on the other foot, we'd be getting leathered..."

A confused Ferguson responded: "I don't know if you heard me correctly, that's what I said, about the Celtic fans... (about season ticket support)."
The caller kept going, cutting in: "That's what I mean, you need to stick the boot in, you're too nice, you're too conservative, mate; I know what you were like as a player. I just wish you took the aggression you showed as a player across to the radio."
Ferguson, raising his voice, took a firm stance: "I'm not getting you mate, at all. Too nice about what? I got asked a question, if I thought Celtic fans would buy season books next season, and my answer is I do. What is nice about that?
The caller responded: "No it's not just on today Barry."
Before Ferguson fired back with: "Give me other bits then."
They continued: "I can't go through the other shows, when it comes to Rangers and Celtic I just think you're too nice. There are situations where I think you should lay the boot in a bit more."
Host Paul Cooney then stepped in, before the caller apologised after the back and forth, and Ferguson quipped: "Don't worry, I'm too nice."