As predicted, just hours after the Balmain x H&M collaboration was released yesterday, items were selling on eBay for staggering prices, some of which, surprisingly are surpassing Balmain's much pricier mainline.
Stores across the world saw customers queuing up from the early hours, with many camping overnight to get their hands in the collection. Customers camped for two nights at London’s Oxford Street shop, and some queues had reportedly started as early as Monday night in Singapore - that’s three nights of sleeping on the street. Customers were allowed in 20 at a time and were given only 10 minutes to shop. So yes, having snagged a piece or two was a smart move, whether you’re into fashion or not.
Such was the excitement for the eagerly anticipated designer/high-street collaboration that once the store had opened, whilst some shoppers were queueing, those who got in earlier were offering the limited edition garments for double the price straight out the shop. That’s fast fashion for you.
