Balearics bonanza as UK visitors flock to hotspots like Magaluf and Ibiza

By Brett Gibbons

British holidaymakers are storming back to popular hotspots like Ibiza and Magaluf with the Balearic islands reporting a huge increase in the number of visitors from the UK.

The Balearic Islands Tourist Board has revealed the region welcomed 291,731 British tourists in July - a massive 929 per cent increase compared to the previous month.

In terms of market share, the UK regained its position at the largest inbound market to the islands of Menorca and Ibiza with 35,691 and 75,336 arrivals respectively.

In the same month, Palma de Mallorca airport recorded a significant monthly increase in UK air arrivals with 178,807 passengers compared to just 18,021 the previous month.

Heading to the beach in Magaluf (Getty Images)

Balearic Islands tourism minister Iago Negueruela, said: “Tourism is bouncing back in the Balearic Islands. July 2021 arrival figures are encouraging, and we believe that August statistics will also show a positive upturn.

"This is thanks in part to the swift reaction of the airlines that increased their capacity as soon as the islands were added to the UK’s green travel list and then committing to maintaining these connections.

Additionally, we are very grateful of the support of both the UK and local travel industries who have helped stimulate the market after such a long lockdown period.

"As well as our sun and beach product, which is of course an important segment, we are also focusing our efforts on other key strategic products such as gastronomy, sports and health and well-being to showcase the diversity and quality of our tourism proposition in the autumn months.

"We have confidence in our loyal British visitors and a speedy tourism recovery."

The Balearic Islands offers free Covid-19 insurance for travellers until the end of December 2021, including for families travelling during half-term. This covers medical expenses up to €15,000, repatriation or transport, and the cost of extending a stay.

There is no curfew in Majorca and no limit on outdoor gatherings. Bars and restaurants have a limit of 50 per cent capacity indoors.

Magaluf has undergone regeneration plan that began in 2015, spearheaded by the Palma Nova-Magaluf Hotel Association and Melia Hotels, which spent €250million refurbishing several hotels built in the 1960s.

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