Family-owned bakers Jacksons have struck a multimillion-pound deal with the Co-op to bake its own-label sliced bread.
The deal will see the Hessle-based bakery chain supplying bread to Co-op stores around the country using Warburtons’ logistic and distribution network.
Jacksons will bake 14 products including a white farmhouse, a wholemeal toastie, a White & Bran loaf with ingredients including bran and wheatgerm to provide a fibre enriched alternative, plus Co-op’s Honest Value range.
The three companies involved in the deal - all of which can trace their history back to the 19th century - said their shared values helped make it come to fruition.
Jacksons’ chief operating officer Owen Elliott said: “We’re really excited to be working with Co-op on this brilliant opportunity.
“The William Jackson Food Group, which owns Jacksons, has a long history with Co-op and is closely aligned in terms of quality and values - it’s great to be able to build on this relationship even further. A huge amount of work has gone into developing recipes for the new Co-op loaves, getting the factory ready for the additional business and setting up a logistics model to work with Warburtons.”
Sinead Bell, Co-op’s director of chilled food and bakery, said: “This is an exciting development with all the ‘ingredients’ to bake in our shared values - Co-op is committed to meeting the need for great quality, fresh, delicious bread and bakery products, conveniently.
“As a co-operative, collaboration is a corner-stone of approach and by working together we have been able to innovate and explore new ways to provide access to everyday family essentials in our local communities.”
