When you walk into a bakery, the delightful smell of fresh dough wafts it's way to you, enveloping your senses like a warm hug.
And while there's always a tempting array of bread and cakes on offer, there's one classic item we find ourselves going back for time after time - the jam doughnut.
Filled with oozing strawberry or raspberry jam and covered in a light dusting of sugar, the jam doughnut leaves us licking our lips and wanting more.
But we've just discovered something about the bakery staple that might shock you.
It turns out that some bakeries use an unexpected ingredient when making their jam doughnuts.
Australian doughnut franchise Donut King, which has a branch in Essex, have just revealed the huge industry secret.
Speaking to news.com.au, general manager Andrew Badcock confessed that some food brands don't use real jam in their jam doughnuts at all.
Instead they fill the tasty treats with coloured and flavoured apple paste or sauce.
He explained: "Some food brands use apple paste or sauce as the core ingredient in their raspberry jam recipe.
"With its natural sweetness and no pips, apple sauce is widely used for its smooth and ‘jammy’ texture."
He added: "Many customers show a proclivity towards smoother and more consistent textures in their food choices as it’s a more familiar and comforting experience.
"Pips, seeds and smaller grains tend to get caught in teeth and a lot of people don’t appreciate that sensation."
So there you have it folks, the world as we know it, is in fact a lie.
Ok, maybe that's a little bit dramatic, but we're still pretty taken aback by this food bomb that has been dropped on us.
Just as we were very surprised when we discovered that fish and chip shops
According to YouTuber Tom Scott, many chippies instead use something known as a non-brewed condiment in place of vinegar.
A non-brewed condiment is a malt vinegar substitute made from water, acetic acid and various flavourings - yummy!
You've probably never been able to tell the difference between the two, as it looks very similar to the real thing and only tastes slightly different, but it takes less time to make and can be purchased in a concentrated form, so it lasts longer.
