The Great Bake Off is the TV equivalent of a great big hug, whipping up nostalgic memories of your nan's biscuit tin while providing the most exquisitely polite competition.
It's a place of joy and sugar where the very worst (and best) thing that can happen is that someone drops their cake on the floor and cries.
There's drama - but not Vigil trapped-in-a-torpedo-tube style drama, just gentle, sponge-related tension.
That said, the onslaught of mega-quiffed Paul Hollywood, Prue Leith, Noel Fielding and Matt Lucas, in fringed jackets singing: "Don't bake my tart, my flaky, pastry tart," was a little scary.
The new batch of 12 bakers were the perfect mix. As Cake Week kicked off, judges Prue and Paul wanted 12 mini rolls with the perfect swirl.
Noel reassured Tom he wouldn't be the first to go (TV red flag for "he will be the first to go").
The malt loaf technical challenge brought some brilliant baffled faces.
Serving up inevitable thrills and spills as series bait, the showstoppers had to defy gravity. It was odds on that at least one cake would collapse and poor Amanda's surf cake fell sideways like Del Boy through the bar.
Social media reacted as if there had been a celebrity death.
Right from every lump of flour and soggy sponge, through to the cakes that make Paul's eyes twinkle, I will look forward to every jam-filled, joyful episode. Bake Off is the ultimate comfort food telly.
*The Great British Bake Off airs Tuesdays at 8pm on Channel 4
