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The Guardian - UK
The Guardian - UK
Business

Bake Off, John Inverdale, Twitter streaming

Can the new Bake Off contestants live up to last year’s ratings winner?
Can the new Bake Off contestants live up to last year’s ratings winner? Photograph: Mark Bourdillon/BBC/PA

The big story

The 12 contestants for the UK’s most-loved TV programme, the Great British Bake Off, have been unveiled and given the show’s success last year the pressure is on. There are all sorts of cultural questions for the new series of GBBO: will viewer appetite for nostalgia ever be sated? how will a show about a gentle kind of Britishness fare in a brasher post-Brexit world? and are macaroons really over?

But the show’s status as the BBC’s biggest also highlights questions about the future of the BBC itself. Along with Strictly Come Dancing, Bake Off is the sort of distinctive programme many think no one but the BBC would have commissioned. But with the contract with producers Love Productions up for renewal after this series, can a cash strapped corporation hang on to its biggest hit?

The answer to that question, and in particular how much the BBC is prepared to pay to keep the ratings jewel in its crown, will tell us a fair bit about what sort of broadcaster it sees itself being once its charter is renewed at the end of the year.

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The best of the rest

Twitter is in talks to bring its live-streamed sports to Apple TV, says the NYT
Twitter is in talks to bring its live-streamed sports to Apple TV, says the NYT. Photograph: James Kenney/AP

Continental drift: The New European is taking its anti-Brexit journalism to Europe with distribution in Brussels, Strasbourg, Paris and Berlin, says Press Gazette

Pay and display: Peter Thiel, the tech billionaire who bankrupted Nick Denton, gives a bizarre defence of his crusade against Gawker in the NYT

Fun filter: More than 50m people have watched the Olympics on Snapchat as broadcasters such as the BBC and NBC embrace the platform, says the FT (£)

Fair and balanced: Donald Trump has released a “media accountability” survey asking all the right questions, reports USA Today

Up Periscope: Twitter is in talks to bring its live streaming of sports to Apple TV, reports the New York Times

Going underground: Vodafone is sponsoring the special late night edition of the Evening Standard for the launch of London’s 24-hour tube, says Campaign

Busttown rats? Bob Geldof’s Ten Alps is winding down a loss-making publishing division, says the Telegraph.

And finally....

If you were looking for evidence that silly season has started then look no further than the Essex Chronicle live blogging a one-man protest to save a telephone box.

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