Star bakers, assemble – The Great British Bake Off is launching a subscription box in the new year.
The show – which aired the semi-final on Thursday night – has a massive following, and will now give viewers a chance to get involved from home, with recipes approved by the Bake Off team.
From February 2021, fans of the show and at-home bakers alike can sign up to receive a DIY treat delivered straight to their door.
Inside a beautiful box, each delivery will include a collectible, bespoke piece of baking equipment, as well as British-sourced ingredients and, of course, a recipe challenge.
Each will appear on a recipe card, and will cater to bakers of all abilities.
Dry ingredients are pre-measured to reduce waste, and you’ll receive a checklist of the fresh ingredients that you’ll need to play along. Spoiler: the first recipe will be for signature chocolate cake.
From every box purchased, 50p will be donated to Stand Up To Cancer, the charity campaign that the celebrity Bake Off special supports each year.
A monthly rolling subscription is £19.99 per month, a three-month bundle is £59.97 and a six-month deal is £119.94.
Suitable as a gift for a loved one or as a treat for yourself, there are limited amounts of the subscription box available and they should prove to be popular.
After all, 2020 has seen a boom of home baking in the UK, with a 20 per cent increase in the purchase of home baking items compared to 2019, according to The Grocer Home Baking Category Report.
“We know how many are inspired to bake when the show is on air. The Bake Off Box takes that one step further, delivering the recipes direct to your door, so that everyone can join in, test their skills and get a taste of what they see on screen,” Becca Watson, a home economist for GBBO says.
