Excited Bake Off fans can't get over Paul Hollywood's new haircut.
The brand new series of the Channel 4 baking competition kicked off on Tuesday night with new bakers, new cakes and a new location.
But viewers noticed something else that was very new - Paul's drastically different barnet.
They pointed out a major change on top of Paul's head as his famous silver locks looked a bit strange.
Paul's hair caused a stir on social media - with some asking whether he had sprayed it on out of a can.
Baffled Bake Off viewers took to Twitter to question what had happened to Paul's hair
One viewer asked: "Hold up, what's happened to Paul's hair?"
"Paul looks as though he’s sprayed his hair on this series," added another.
A third said: "Fact: Paul Hollywood’s hair is actually snow from a can."
"What tf has Paul done to his hair? It looks like he’s using too much filter," said a fourth.
Paul's hair actually wasn't noticeable when he appeared on screens for the first time this series.
The show began with an awkward opening skit, where Paul was ridiculed for not having a heart, which comes after his split from ex-girlfriend Summer Monteys-Fullam, 24.
Bake Off viewers were left cringing during the opening Wizard of Oz sketch where Paul turned up in a Tin Man costume.
A stern-faced Paul confessed: "I don't have a heart."
Noel Fielding, who was dressed as Dorothy, replied: "That's not going to come as a big shock to people."
When they got back to reality, Sandi Toksvig added: "I don't think it was a dream. Paul still doesn't have a heart."
*The Great British Bake Off airs Tuesdays on Channel 4 at 9pm
